Thought Leadership Unicornby Now,

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Finding A Strong Writer Who Is Also An Expert On A Niche Or Highly Technical Industry Topic – And Who Is Available To Write Regularly For Your Brand – Can Be Like Hunting The Proverbial Unicorn.if You Are Lucky Enough To Find A Unicorn, Be Prepared To Pay Extra. You’re Not Just Paying For Their Skill With Words But Also Their Years Of Experience, Specialized Insight, And Perhaps Even Their Intellectual Property.that’s What Your Content Needs For The Audience To Recognize It As Truly Thought-leading.

If You Can’t Find (Or Afford) A Unicorn, Don’t Panic. With The Right morocco phone number resource Approach, You Can Create Your Own – And I Don’t Mean By Taping A Paper Cone To A Horse.handpicked Related Content:do You Make These Common Mistakes With Subject Matter Experts?how To Find Good Writers And Help Them Craft Great Content [checklist]need Content Freelancers? Try This Agency’s Accidental (But Successful!) Modelbuilding A It Should Be Obvious That I Strongly Believe Thought Leadership Should Come From Within The Business.



Here’s Why:ten Years Ago, I Was In Charge Of Content And Social Media Marketing For A Cloud-hosting Business. While I Understood The General Concepts And Some Of The Technical Details Involved In Cloud Computing, I Was Far From An Expert.our Customers, On The Other Hand, Were Software Developers, Sysadmins, And Cios – Highly Technical, Typically Distrustful Of Marketing, And Certainly More Knowledgeable About Their Industry Than I Would Ever Be.this Presented A Problem: How Could I Offer Genuine Thought Leadership On The Topics That Mattered Most To These Customers? Why Should They Trust A Technical White Paper Written By The Least Technical Person In The Building?i Was Surrounded By Internal Subject Matter Experts, But They Weren’t Writers – Nor Were They Paid To Be.