What is Google Ads?
Google Ads is a tool for positioning websites, applications or videos in the first search engine results. Unlike SEO , it allows you to manage paid advertising viber phone number data campaigns and ads , which are displayed alongside organic results. It is one of the best-known and most widely used platforms for SEM advertising and reaching your target audience.
This allows advertisers to pay for clicks or impressions of their ads, in order to promote their products or services in search engines. Under the name Google Adwords, the tool was created in 2000 and over the years it has evolved and improved continuously.
Google Ads strategy
How does Google Ads work?
Google Ads allows you to advertise online through PPC or pay-per-click campaigns. The company that wants to advertise offers an amount for each click that users make on its ads. In other words, through a bidding system it works like an auction. On the other hand, the user performs a search based on a need that he or she has, such as “white sneakers” .
At the moment an auction starts and, based on different criteria related to quality , Google shows different ads to the user. If what they have searched for is related to the keywords of your business, the search engine will show your ad. And if it complies with good practices, it will be shown in a better position than other related ads.
This means that your business will appear on the results page at the moment when your potential customers are searching for products and services like yours. In other words, at the perfect time.
Types of campaigns
To start advertising, the first thing you need to do is choose the objective of your campaign : sales, getting potential customers, generating traffic to your website, brand consideration, promoting an app, etc. Next, you'll need to choose between the different types of campaigns in Google Ads, which currently number 8: Search, Maximum performance, Display, Shopping, Video, Application, Smart and Demand generation.
types of campaigns in Google Ads
Depending on the objective of your campaign, one type of campaign or another will be more advisable. Below we explain the most commonly used ones:
Search campaigns
These are the most well-known campaigns. They use text ads with the objective, usually, of getting web traffic. These appear in different headline lines with descriptions, together with a link to the destination page. They also allow you to add extensions such as prices, address, image or telephone number. The ads are shown to users when they make searches related to your products and services.
It is common for service companies to start with this type of campaign, as they are not very difficult to set up. However, they have a major drawback, which is the high competition , resulting in very high costs per click.
