7 Ways to Increase Email Marketing Conversion Rates
Posted: Tue Dec 03, 2024 6:14 am
According to the study, Email is not Dead 83% of buyers consider email to be the best way to communicate with a brand . Of these, 81% of respondents noted that they shop online more often thanks to interesting and personalized newsletters. But what to do if your target audience does not open emails well and does not perform targeted actions? We have collected 7 useful tips that will fix the situation.
1: Personalize your emails
Simple personalization, such as substituting a name into the subject line, increases the opening of newsletters by 40%. Agree, this is a good result. Substituting the name of subscribers into the subject line of the newsletter is not difficult. Any marketing automation platform will help you with this.
Personalized Newsletter Topics
2 Use hypersensitivity
Although the name has a great effect on open rates, it is not enough to make subscribers more actively interact with newsletters. To increase the number of clicks on the website and buttons, you need to make the content of the letter personal. For example, with the help of the marketing automation service enKod, you can study the behavior of customers on the website, and then place recommendations for products that they liked in the letters and offer discounts on them. This way, your subscribers will feel that you care about them and know exactly what they need.
Email marketing with hyper-personalization
Expand
3 Implement product recommendations
Such recommendations are created not based on user behavior, but on the original product they were interested in. For example, if a person was choosing a lamp, you can include a selection of new models of floor lamps in the mailing list. Product recommendations will help increase conversions and strengthen your customers' trust in the brand. And our enKod service will help you create recommendations .
Product recommendations in email newsletters
Expand
4. Add 4U to the subject line
The subject of the letter is the first thing a person palestine business email list sees when browsing the inbox feed. Therefore, it largely depends on the title whether a person opens the mailing or ignores it. The 4U formula will help you create an effective subject that will definitely hook the subscriber. According to this technology, a good title should be:
Usefulness — useful. It is important to remember that people care not about the product itself, but about the benefits it will bring. Try to reflect in the subject why the subscriber should read your new blog article or buy a new model of sneakers.
Uniqueness — unique. Think about what features your business has, how you differ from competitors. Maybe you offer free shipping for new customers or your app helps you learn two languages at once.
Ultraspecificity — People love numbers. Use them to make your offer more specific. You can also address your audience directly. For example: “10 Useful Tips for Future Restaurant Owners.”
Urgency — urgent. A time trigger always encourages subscribers to act faster. If you say that your promotion will end tomorrow, people will open the newsletter and hurry to place an order.
If you can't capture all 4Us in one headline, that's okay. The main thing is that it attracts your subscribers.
5: Create a Responsive Email Design
49% of subscribers open emails from mobile devices. Therefore, it is very important that newsletters are displayed well on smartphones. Make sure that the text is easy to read, images load quickly, and Call to action buttons are easy to press. In addition, it is important to adapt emails to the dark theme , as many users find it more convenient to read texts in this mode.
6: Conduct A/B testing
To find out which newsletter headlines work best, conduct A/B testing regularly. It’s simple: you send two newsletter versions with different headlines to the desired user segment, and then analyze which one was responded to better.
7 Use AMP
This technology allows you to add interactive elements to your newsletters, such as dialog boxes, data entry forms, and image carousels. With AMP, users can fill up their shopping cart or order services right inside the email without any extra steps. In Russia, the technology is currently only supported by mail.ru and gmail.com, as the trend has only just emerged. But we recommend that you don't wait and start testing it as soon as possible.
Now let's sum it up. To increase your newsletter conversions, don't forget about personalization. Substitute the username in the subject line, use personal and product recommendations. Think carefully about the subject line. It's great if the subject line is useful, unique, specific, and urgent. Don't forget that people often read your newsletters on smartphones, so adapt the newsletter design for mobile devices and dark mode. And to make your newsletters interactive, start testing AMP technology.
1: Personalize your emails
Simple personalization, such as substituting a name into the subject line, increases the opening of newsletters by 40%. Agree, this is a good result. Substituting the name of subscribers into the subject line of the newsletter is not difficult. Any marketing automation platform will help you with this.
Personalized Newsletter Topics
2 Use hypersensitivity
Although the name has a great effect on open rates, it is not enough to make subscribers more actively interact with newsletters. To increase the number of clicks on the website and buttons, you need to make the content of the letter personal. For example, with the help of the marketing automation service enKod, you can study the behavior of customers on the website, and then place recommendations for products that they liked in the letters and offer discounts on them. This way, your subscribers will feel that you care about them and know exactly what they need.
Email marketing with hyper-personalization
Expand
3 Implement product recommendations
Such recommendations are created not based on user behavior, but on the original product they were interested in. For example, if a person was choosing a lamp, you can include a selection of new models of floor lamps in the mailing list. Product recommendations will help increase conversions and strengthen your customers' trust in the brand. And our enKod service will help you create recommendations .
Product recommendations in email newsletters
Expand
4. Add 4U to the subject line
The subject of the letter is the first thing a person palestine business email list sees when browsing the inbox feed. Therefore, it largely depends on the title whether a person opens the mailing or ignores it. The 4U formula will help you create an effective subject that will definitely hook the subscriber. According to this technology, a good title should be:
Usefulness — useful. It is important to remember that people care not about the product itself, but about the benefits it will bring. Try to reflect in the subject why the subscriber should read your new blog article or buy a new model of sneakers.
Uniqueness — unique. Think about what features your business has, how you differ from competitors. Maybe you offer free shipping for new customers or your app helps you learn two languages at once.
Ultraspecificity — People love numbers. Use them to make your offer more specific. You can also address your audience directly. For example: “10 Useful Tips for Future Restaurant Owners.”
Urgency — urgent. A time trigger always encourages subscribers to act faster. If you say that your promotion will end tomorrow, people will open the newsletter and hurry to place an order.
If you can't capture all 4Us in one headline, that's okay. The main thing is that it attracts your subscribers.
5: Create a Responsive Email Design
49% of subscribers open emails from mobile devices. Therefore, it is very important that newsletters are displayed well on smartphones. Make sure that the text is easy to read, images load quickly, and Call to action buttons are easy to press. In addition, it is important to adapt emails to the dark theme , as many users find it more convenient to read texts in this mode.
6: Conduct A/B testing
To find out which newsletter headlines work best, conduct A/B testing regularly. It’s simple: you send two newsletter versions with different headlines to the desired user segment, and then analyze which one was responded to better.
7 Use AMP
This technology allows you to add interactive elements to your newsletters, such as dialog boxes, data entry forms, and image carousels. With AMP, users can fill up their shopping cart or order services right inside the email without any extra steps. In Russia, the technology is currently only supported by mail.ru and gmail.com, as the trend has only just emerged. But we recommend that you don't wait and start testing it as soon as possible.
Now let's sum it up. To increase your newsletter conversions, don't forget about personalization. Substitute the username in the subject line, use personal and product recommendations. Think carefully about the subject line. It's great if the subject line is useful, unique, specific, and urgent. Don't forget that people often read your newsletters on smartphones, so adapt the newsletter design for mobile devices and dark mode. And to make your newsletters interactive, start testing AMP technology.