Email Marketing Guide for Mother's Day
Posted: Thu Dec 12, 2024 6:16 am
Mother's Day, a holiday full of emotions that is celebrated in various countries, is presented as an excellent opportunity for the commercial sector. With dates such as May 5 in Spain, May 10 in Mexico and May 12 in countries such as the United States, Canada, Italy, Chile, Colombia and Peru, this event not only boosts sales in physical stores, but also provides valuable opportunities for e-commerce. According to MarketSplash , during this celebration, 34% of consumers turn to online platforms , with an increase in average spending per person reaching $274.02 .
Segmentation and Personalization Strategies for Email Marketing
During Mother's Day, it's key to adjust your marketing strategies to malaysia telegram data effectively connect with your audience. Segmentation and personalization in email marketing play a key role in this holiday, allowing us to target not only mothers, but also real buyers, such as adult children and husbands of young mothers. It's important to consider different generations, as older mothers tend to have adult children and value tradition and family togetherness, while younger mothers, such as millennials, seek to balance their role as mothers with their personal and professional lives, with their partners participating in choosing the perfect gift.
Segmentation allows you to not only send the right message to the right person, but also personalize the content of your emails beyond the recipient's name. Using the information you gather about individual preferences and behaviors, you can connect with them in a meaningful way and achieve greater impact.
Discover new ideas for Mother's Day and best practices in email marketing to promote your brand.
One of the most impactful forms of personalization is the implementation of real-time personalized video emails . This strategy helps create more meaningful emotional connections with your audience by offering them personalized content that is automatically created based on the interactions the consumer has on your website or online store. For example, if a person is looking for the perfect gift for their mother but has not yet completed the purchase, receiving an email with a personalized video could be the key to convincing them. Through special offers, countdowns, or shipping and collection systems, you can encourage them to purchase the products they have been looking at, or those related to them, in a unique and attractive way.
Mother's Day Calendar and Email Sending Frequency
According to Google , children and spouses start their research early and usually have a clear idea of what they will give as a gift at least five days before Mother's Day. Therefore, it is essential that you start your email marketing campaign well in advance to gain the attention of potential buyers. One recommendation is to start the campaign at least three weeks before the celebration date, which allows recipients to plan their purchases.
To set up an effective Mother's Day email sending schedule, it's important to consider different stages and communication opportunities. Three weeks before the date, it's appropriate to send a first email to inform subscribers about the upcoming event and highlight available products or services. This email can include incentives such as special discounts for early purchases.
Segmentation and Personalization Strategies for Email Marketing
During Mother's Day, it's key to adjust your marketing strategies to malaysia telegram data effectively connect with your audience. Segmentation and personalization in email marketing play a key role in this holiday, allowing us to target not only mothers, but also real buyers, such as adult children and husbands of young mothers. It's important to consider different generations, as older mothers tend to have adult children and value tradition and family togetherness, while younger mothers, such as millennials, seek to balance their role as mothers with their personal and professional lives, with their partners participating in choosing the perfect gift.
Segmentation allows you to not only send the right message to the right person, but also personalize the content of your emails beyond the recipient's name. Using the information you gather about individual preferences and behaviors, you can connect with them in a meaningful way and achieve greater impact.
Discover new ideas for Mother's Day and best practices in email marketing to promote your brand.
One of the most impactful forms of personalization is the implementation of real-time personalized video emails . This strategy helps create more meaningful emotional connections with your audience by offering them personalized content that is automatically created based on the interactions the consumer has on your website or online store. For example, if a person is looking for the perfect gift for their mother but has not yet completed the purchase, receiving an email with a personalized video could be the key to convincing them. Through special offers, countdowns, or shipping and collection systems, you can encourage them to purchase the products they have been looking at, or those related to them, in a unique and attractive way.
Mother's Day Calendar and Email Sending Frequency
According to Google , children and spouses start their research early and usually have a clear idea of what they will give as a gift at least five days before Mother's Day. Therefore, it is essential that you start your email marketing campaign well in advance to gain the attention of potential buyers. One recommendation is to start the campaign at least three weeks before the celebration date, which allows recipients to plan their purchases.
To set up an effective Mother's Day email sending schedule, it's important to consider different stages and communication opportunities. Three weeks before the date, it's appropriate to send a first email to inform subscribers about the upcoming event and highlight available products or services. This email can include incentives such as special discounts for early purchases.