What is Inbound Marketing?

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Consumer purchasing behavior has changed considerably over the past few years. With the arrival of the Internet, users have thousands of products at their disposal, which they can compare and choose the one that best suits them. While this has given consumers a great advantage, it has put companies in a position where they have to make greater efforts to attract customers.

what-is-inbound-marketing

Given this situation, it is almost impossible for a company to bc data mexico phone number think about finding customers in a traditional way. They must think of different strategies that allow them to find their customers not only on the street, but also online, but how can they do this? If we think about all the advertising we see while surfing the Internet, it will probably give us a headache just remembering how annoying it is. The ideal would be to only be able to find what interests us, and an alternative of this type comes with what is known as: Inbound Marketing.



What is Inbound Marketing?
It is a methodology that combines marketing techniques to reach a specific user without being intrusive through valuable content that accompanies them in their purchasing process, providing them with useful information.

How does this translate into practice? People who are in the initial stage of a purchasing process are located, from there they are accompanied by providing them with valuable information for their consideration stage until they reach the decision stage, in order to subsequently gain their loyalty.