Lead Nurturing 101: How to Close More Deals
Posted: Thu Dec 12, 2024 7:05 am
Lead nurturing builds trust with potential customers and increases the chances of converting qualified leads into paying customers.
In this article, we’ll introduce the concept of lead nurturing, show you its benefits, and teach you six lead nurturing tactics you can implement in your business today.
Let's dive right into it.
What is Lead Nurturing?
Lead nurturing is the set of actions taken to help convert potential customers into paying customers.
The goal is to keep a potential customer engaged in the sales process and continually add value at each stage of the process.
An example of a lead nurturing process could be:
First contact: a personalized email
Second point of contact: a connection mexico telegram mobile phone number list request on LinkedIn
Third touchpoint: a follow-up email with a personalized video
Fourth touchpoint: A targeted ad with a link to an educational eBook.
Every company will use a different process, so be sure to experiment and track your sales metrics to see which tactics work most effectively.
Advantages of creating a lead capture system
There are several key reasons why you should think about your lead nurturing strategy.
Increase conversion rates: The first significant benefit is that you will get more sales. Nurtured leads are 20% more likely to convert than non-nurtured leads. Over the course of a quarter, this could mean tens of thousands of euros in revenue.
Improve lead quality: Your sales team should only spend time on high-quality leads. Data shows that an average of only 25% of the leads in your pipeline at any given time are qualified and should be passed on to sales. Your lead nurturing process filters out unqualified leads and gives your sales team more time to focus on the most suitable leads.
Competitive Advantage: Most of the leads in your pipeline are talking to other companies. Yet, 65% of marketing teams say they don’t have a lead nurturing process in place. By implementing one, you’ll instantly differentiate yourself from the competition and have a better chance of closing sales opportunities.
6 Lead Nurturing Methods to Increase Conversions
1. Add multiple follow-up emails
No matter where your leads are in the process, you can leverage the power of automated follow-up emails to generate more responses.
For example, if you’ve reached out to a prospect via cold email, you won’t always get a response to your first message. Data shows that 5 % of responses come from a follow-up stage.
If you add at least one follow-up, you’ll see a huge increase in response rates and be able to convert more cold leads into leads in your pipeline.
Almost all good cold email software allows you to add automated email follow-ups. This allows your team to nurture cold emails on autopilot.
In QuickMail, you simply add a new email step after a three- to five-day delay.
No matter where your prospects are in the pipeline, you can leverage the power of automated follow-up emails to generate more responses.
For example, if you've contacted a prospect via cold email, you won't always get a reply on your first email. Data shows that 55% of replies come from a follow-up step.
By adding at least one follow-up, you'll see a huge increase in response rates and can convert more cold prospects into warm leads in your pipeline.
Nearly all good cold email software allows you to add automatic email follow-ups. This empowers your team to nurture cold emails on autopilot.
In QuickMail, simply add a new email step after a three to five-day delay.
In this article, we’ll introduce the concept of lead nurturing, show you its benefits, and teach you six lead nurturing tactics you can implement in your business today.
Let's dive right into it.
What is Lead Nurturing?
Lead nurturing is the set of actions taken to help convert potential customers into paying customers.
The goal is to keep a potential customer engaged in the sales process and continually add value at each stage of the process.
An example of a lead nurturing process could be:
First contact: a personalized email
Second point of contact: a connection mexico telegram mobile phone number list request on LinkedIn
Third touchpoint: a follow-up email with a personalized video
Fourth touchpoint: A targeted ad with a link to an educational eBook.
Every company will use a different process, so be sure to experiment and track your sales metrics to see which tactics work most effectively.
Advantages of creating a lead capture system
There are several key reasons why you should think about your lead nurturing strategy.
Increase conversion rates: The first significant benefit is that you will get more sales. Nurtured leads are 20% more likely to convert than non-nurtured leads. Over the course of a quarter, this could mean tens of thousands of euros in revenue.
Improve lead quality: Your sales team should only spend time on high-quality leads. Data shows that an average of only 25% of the leads in your pipeline at any given time are qualified and should be passed on to sales. Your lead nurturing process filters out unqualified leads and gives your sales team more time to focus on the most suitable leads.
Competitive Advantage: Most of the leads in your pipeline are talking to other companies. Yet, 65% of marketing teams say they don’t have a lead nurturing process in place. By implementing one, you’ll instantly differentiate yourself from the competition and have a better chance of closing sales opportunities.
6 Lead Nurturing Methods to Increase Conversions
1. Add multiple follow-up emails
No matter where your leads are in the process, you can leverage the power of automated follow-up emails to generate more responses.
For example, if you’ve reached out to a prospect via cold email, you won’t always get a response to your first message. Data shows that 5 % of responses come from a follow-up stage.
If you add at least one follow-up, you’ll see a huge increase in response rates and be able to convert more cold leads into leads in your pipeline.
Almost all good cold email software allows you to add automated email follow-ups. This allows your team to nurture cold emails on autopilot.
In QuickMail, you simply add a new email step after a three- to five-day delay.
No matter where your prospects are in the pipeline, you can leverage the power of automated follow-up emails to generate more responses.
For example, if you've contacted a prospect via cold email, you won't always get a reply on your first email. Data shows that 55% of replies come from a follow-up step.
By adding at least one follow-up, you'll see a huge increase in response rates and can convert more cold prospects into warm leads in your pipeline.
Nearly all good cold email software allows you to add automatic email follow-ups. This empowers your team to nurture cold emails on autopilot.
In QuickMail, simply add a new email step after a three to five-day delay.