One of the first steps you need to take when welcoming a new customer or prospect to your brand is to send a welcome email. You can send one in response to an email subscription signup, a completed form, a purchase, or any other meaningful interaction that allows you to capture the person’s email address.
The goal of most welcome emails is to provide users with useful information and prepare them for future interactions with your brand. But what actions could you take to make your welcome emails even more effective?
How can you nurture your new prospects and customers more effectively?
Start with the objectives
Before you start automating your welcome emails, and even netherlands telegram data before you start writing them, you should start with a list of goals you want to achieve with your message. What exactly do you want to achieve?
If this person is new to the brand, your initial goal may simply be to inform them about your brand, to improve their visibility and boost their reputation. If this person has just made a purchase, your goal may be to reward them for the purchase so they feel more incentivized to buy from you again in the future.
There is no shortage of potential goals that can drive your welcome email strategy. You may prefer to focus on your brand reputation, customer loyalty, customer information, or any number of other priorities.
It is entirely up to you and your goals as a brand. What is crucial is to have a definitive list because you will be crafting your welcome emails in line with the list.
Write a compelling subject line
The most important element of any email is the subject line, for one powerful reason: Without a strong line, people aren’t going to open your message. This is especially true for welcome emails, as many people will be hearing about your brand for the first time.
These people have had limited interaction with your brand, so they don’t know what to expect from you. As a result, they may be especially hesitant to open the first email they receive.
Because of this, you should spend a disproportionate amount of your time crafting the perfect welcome email subject line. That may also involve experimenting with various subject lines, so you can see how different approaches impact your target audience.
One very important tip is that if you’re sending a video, mentioning it in your subject line will help improve your open rate by up to 19%.
Saying thank you in a simple way
Welcome emails tend to work best when they are concisely written and structured. Consider providing readers with a simple thank you message, a bit of follow-up information, and nothing more. You may be tempted to cram more information into this format, but conciseness is often the smartest choice.
Make your readers feel welcome
Do everything you can to make your readers feel welcome. Make them feel like they are part of your community and show your appreciation for them.
There are many ways to do this, which may vary depending on your industry and your target audience.
One option is to create a welcome video that expresses enthusiasm and explains the benefits of being a member of this brand community. Embedding a video in your email is easy today, thanks to our Viewed platform .
After uploading your video to Viewed, you will receive an HTML code you can copy and paste into your email template to send your campaign through your ESP.
Remember that Viewed is compatible with 99% of ESPs and email software on the market.
Set expectations for what happens next
Set user expectations about what will happen next.
Instructions, guidelines, etc. If your customer has just purchased something or signed up for a webinar, give them instructions, guidelines, and tips to help them get the most out of the experience.
Future emails. If you've set up a drip email campaign or plan to send emails to your customers in the future, briefly explain what type of emails you plan to send and when you plan to send them.
Next steps. Is there a step your customers need to take right now? If so, be sure to provide a call to action (CTA). Calls to action have great persuasive power, and emails with calls to action attract much more attention than emails without them.
