How to increase your conversion rate this summer with email marketing
Posted: Thu Dec 12, 2024 7:38 am
Businesses across the country use summer as a way to generate more business volume. People tend to be more active during the summer months and are more open to a wide range of different products and services. It is also a time when children are out of school and adults are interested in going on vacation. If you organize good sales and special events during this time, you are very likely to generate much more traffic and many more conversions.
However, heavily discounted prices may not be enough to get the marketing and sales results you want. If you want to really impress your customers during the summer sales, you'll need something that will catch their attention. One of the best options available to you is personalized videos; but what are personalized videos and how can you use them in your campaign?
Why personalized videos do work
Personalized videos are videos with content that dynamically netherlands telegram mobile phone number list responds to the person who accesses them. The simplest example is a video that contains a person's name typed into the introduction; if you know the name of your recipients, you can create a video that dynamically responds to the name of the person who accesses it. Each recipient on your mailing list will see their name in this place in the template.
More advanced ways to personalize videos allow you to completely change the images or sections of the video that are included, based on the characteristics of the recipient viewing it. For example, you can send different videos to different people on different mailing lists, or personalize those videos based on their past purchasing behavior.
There are several reasons why videos are so powerful in the marketing context, such as:
Audio and video elements. Unlike written language or still photos, videos offer the possibility of using visual and audio elements. You can display photos and moving images on the screen while also providing a narrative background. This gives you more flexibility and allows you to present information in new ways.
Comprehension and effectiveness . It is much easier and faster to process information when you receive it in video form, especially when compared to written language. Instead of reading the same paragraph over and over again, people can receive an idea in a concise and intuitive way.
Memory and retention. Statistically, people are more likely to remember information when it is presented to them with images and videos . There are many possible scientific explanations for this; but the bottom line is, people are going to be more likely to remember your brand, your summer sales, and your exclusive offers if they are included in a video.
Visual potential. You can do a lot more with a video than with a written article. For example, you can show how your products work in a real-life setting. This is ideal if you're trying to convey concepts that can't be easily expressed in words.
Brand Differentiation. Despite all the benefits of video marketing, it is still a relatively new asset in our arsenal of digital marketing tools. As a result, the vast majority of businesses across most industries are still slow to adopt it. By including videos in your emails for your summer sales, you will stand out from the rest of the crowd.
However, heavily discounted prices may not be enough to get the marketing and sales results you want. If you want to really impress your customers during the summer sales, you'll need something that will catch their attention. One of the best options available to you is personalized videos; but what are personalized videos and how can you use them in your campaign?
Why personalized videos do work
Personalized videos are videos with content that dynamically netherlands telegram mobile phone number list responds to the person who accesses them. The simplest example is a video that contains a person's name typed into the introduction; if you know the name of your recipients, you can create a video that dynamically responds to the name of the person who accesses it. Each recipient on your mailing list will see their name in this place in the template.
More advanced ways to personalize videos allow you to completely change the images or sections of the video that are included, based on the characteristics of the recipient viewing it. For example, you can send different videos to different people on different mailing lists, or personalize those videos based on their past purchasing behavior.
There are several reasons why videos are so powerful in the marketing context, such as:
Audio and video elements. Unlike written language or still photos, videos offer the possibility of using visual and audio elements. You can display photos and moving images on the screen while also providing a narrative background. This gives you more flexibility and allows you to present information in new ways.
Comprehension and effectiveness . It is much easier and faster to process information when you receive it in video form, especially when compared to written language. Instead of reading the same paragraph over and over again, people can receive an idea in a concise and intuitive way.
Memory and retention. Statistically, people are more likely to remember information when it is presented to them with images and videos . There are many possible scientific explanations for this; but the bottom line is, people are going to be more likely to remember your brand, your summer sales, and your exclusive offers if they are included in a video.
Visual potential. You can do a lot more with a video than with a written article. For example, you can show how your products work in a real-life setting. This is ideal if you're trying to convey concepts that can't be easily expressed in words.
Brand Differentiation. Despite all the benefits of video marketing, it is still a relatively new asset in our arsenal of digital marketing tools. As a result, the vast majority of businesses across most industries are still slow to adopt it. By including videos in your emails for your summer sales, you will stand out from the rest of the crowd.