How to get more conversions with videos embedded in emails?
Posted: Thu Dec 12, 2024 8:03 am
Why send embedded videos via email? This is a great question, and the answer is because email marketing has a reputation for being one of the most cost-effective digital marketing strategies out there. Part of that is attributable to its low-cost foundation; you can get started with an email marketing strategy for almost no money and send emails to thousands of people at a relatively low cost.
That being said, you are not guaranteed to achieve a high return on investment (ROI), nor are you guaranteed to get any engagement from the people you email. If you want your strategy to be successful, you need to have a solid plan in place to get more conversions from your email recipients.
So how can you do that?
Defining Conversions in Email Marketing
A “conversion” is simply a user completing a defined goal list of telegram users in netherlands after receiving your email. Depending on your business or intentions, that could mean visiting your website, responding, filling out a form, or even just watching a full video.
In any case, a conversion is the next step in turning your email recipient into a paying customer, or the next step in getting your current customer to engage with your brand again. Consequently, it is the most important metric for evaluating the success of your email marketing campaign.
How can we get more of them?
Strategies to increase email conversion rates with embedded videos in emails.
Here are some of the best and most important strategies to get more conversions
from your email marketing campaign:
Understand your target audience better
Many email marketing campaigns fail simply because their creators didn't have a target audience in mind or weren't writing for their specific target audience. It's tempting to appeal to the widest possible audience with your content, but in practice, it's much better to focus on a specific niche. Do your market research, define your target customers with detailed customer personas, and give them the content they most want to see.
egment your lists
We'll assume that you already have a massive list of customers, prospects, and leads that you're using for your email campaign. Are you sending all your emails to all of these customers? If so, you're doing something wrong. It's much better to segment your list and send different emails to different segments. For example, you can send special offers only to customers who have purchased products from your brand in the past, or send a discount code only to the newest members of your list.
That being said, you are not guaranteed to achieve a high return on investment (ROI), nor are you guaranteed to get any engagement from the people you email. If you want your strategy to be successful, you need to have a solid plan in place to get more conversions from your email recipients.
So how can you do that?
Defining Conversions in Email Marketing
A “conversion” is simply a user completing a defined goal list of telegram users in netherlands after receiving your email. Depending on your business or intentions, that could mean visiting your website, responding, filling out a form, or even just watching a full video.
In any case, a conversion is the next step in turning your email recipient into a paying customer, or the next step in getting your current customer to engage with your brand again. Consequently, it is the most important metric for evaluating the success of your email marketing campaign.
How can we get more of them?
Strategies to increase email conversion rates with embedded videos in emails.
Here are some of the best and most important strategies to get more conversions
from your email marketing campaign:
Understand your target audience better
Many email marketing campaigns fail simply because their creators didn't have a target audience in mind or weren't writing for their specific target audience. It's tempting to appeal to the widest possible audience with your content, but in practice, it's much better to focus on a specific niche. Do your market research, define your target customers with detailed customer personas, and give them the content they most want to see.
egment your lists
We'll assume that you already have a massive list of customers, prospects, and leads that you're using for your email campaign. Are you sending all your emails to all of these customers? If so, you're doing something wrong. It's much better to segment your list and send different emails to different segments. For example, you can send special offers only to customers who have purchased products from your brand in the past, or send a discount code only to the newest members of your list.