The format in which digital narratives are developed is always friendly, accessible and empathetic. This makes it very easy for them to connect with the public and when this happens, they share it.
Digital narratives tend to have very good results on social media due canada business email list to their social component. So it is a material that will be easily shared by both satisfied customers and people who identify with the story.
All of this will allow you to have a greater reach thanks to your audience's interactions and their dissemination actions on digital channels. This way, you will be able to capture new leads and keep your current customers satisfied.
In order to correctly implement a digital narrative strategy , it is essential to know our audience and their interests. Only then can we create appropriate content with a sufficient level of attraction.
Once you have this point well defined, we can include it in our content marketing strategy . Some of the best ways to do this are:
Connect your social networks
You can try telling your story on different networks, so you can generate interaction on several channels at the same time. This helps you have a greater reach and unify the audience of each of your networks.
Email marketing
Digital storytelling is not exclusive to social media. You can also send newsletters with an interesting story that will make your audience want to know a little more about your products.
Podcast
If your goal is to tell stories, a podcast can be a great way to do it. You can sponsor shows where the main theme is stories or testimonials related to your products.
Video marketing
The audiovisual format is one of those that generate the best results in digital media and also one of the most suitable for storytelling. However, make sure that the videos are of high quality to satisfy your users.
Blog
Blogs are also efficient tools for creating testimonials or publishing your stories. Invite your audience to participate in creating the development of the stories or to share their experience. This will create interaction and strengthen the relationship between the brand and the customers .
Gamification
Gamification is one of the strongest trends in digital marketing , and also as a loyalty tool. Promote the interaction and participation of your audience and give them a reward in return. This way you will have more material for your narratives and also strengthen your strategy .
Digital narratives or Storytelling that have been successful
Now that you know the details and applications of digital narratives , it's time to see them in action. Many brands and companies have implemented storytelling in their marketing strategies to strengthen their relationship and empathy with their customers. Here we will talk about two of them:
Converse : All the Stories are True
The famous shoe brand launched the campaign “All the Stories are true”, as a way to show real situations where its iconic shoes have been present.
