This dangerous belief is based on the fact that there is still a lot hungary phone number list of ignorance about the potential that can be obtained from a B2B website and it is believed that it cannot provide tangible results to the business. Based on this point of view, some people have the perception that a B2B website is an “obligatory expense” and do not see it as a valuable investment with great potential to contribute to the growth of their business.
A B2B website can be the best 24/7 salesperson
In this article, we are going to debunk this myth and others, we will discuss the different aspects of the importance of having a website optimized for B2B and how sales can be generated through the web with a good Digital Marketing strategy. We will review some important aspects of why it is essential to have a well-developed and optimized B2B website today.
There are many important and compelling reasons to say that today having a website becomes an essential issue for the growth and survival of companies. But in this article we are going to focus on three compelling reasons:
Let them find you (Exist)
Building a strong relationship (Engagement)
That you sell (Results)
Let them find you (Exist)
Achieve positioning on Google with your company website
The first thing is to exist. Nowadays, if a company doesn't have a website, it doesn't exist. Nowadays, when we need to find information about any topic, problem or product, the first thing we do is search on Google to find it. The same thing happens to company managers when they need a service or product from another company. Many times they have a problem and don't know that there is a solution until they do a search. These searches or questions contain the wonderful keywords, therefore a company website must contain the keywords that fit the needs and searches of potential customers and of course that are related to the products or solutions that the company offers.
This is a very simple way of explaining what we call SEO . SEO is one of the most important aspects when developing a company website. For a website to be found, it is essential to develop good content and it is essential that this content incorporates keywords related to the needs of customers and their searches, as well as those of the sector and its competitors.
It is not enough to have a website with a good look and feel in design, it is even more important that the website is well optimized at the SEO level, because the first and most basic thing is that the website must appear in search engines. Once found, that is when the importance of having a good design and providing an excellent user experience comes into play.
To perform SEO optimization, you need to perform a good keyword analysis of the sector, the company's products and services, competitors, etc. And from there, start developing the content of the website so that it contains the necessary keywords so that search engines can find it and position it correctly and accurately.
In this sense, if a company wants to be among the top positions in these searches on Google, the first thing it must do is have a website that is truly optimized for SEO, in order to be in good positions in the results that the search engine offers to the user.
Building a strong relationship (Engagement)
Engage your audience and create long-term engagement
If we have already managed to position our website well and make it easy for it to be found, now we have to do what is possibly the most difficult thing to achieve: engagement. Once we bring a stranger to our website, we have to offer them a good experience, easy usability and quality content. Engagement aims to generate interaction and a relationship of trust between the user and the company. When a user or prospect finds content that interests them, they interact with it and an action is produced, they click on the link and go to the page where the content is hosted. This is where the user experience on the website comes into play.
