Why should I adapt my website for mobile devices?
Posted: Thu Dec 12, 2024 10:23 am
That the mobile market is growing is a fact. According to the Media Consumption Forecast prepared by Zenith, it is estimated that 24% of media consumption worldwide will be through a mobile device in the coming years .
The world of marketing never ceases to surprise us with new techniques to better reach our potential customers, and currently, mobile design, apps, and e-commerce are some of the most relevant.
Companies have to adapt and evolve if they want to get traffic through benin phone number library channels, and to do so they need to adapt their online platforms to these media with responsive design and mobile versions.
Renew your website
Responsive design or mobile marketing?
You've probably heard of responsive design , which adapts to the size of the screen from which we're viewing the website , but with the same URL. The advantages of this design are the usability we gain and the improvement of SEO positioning , making it easier for Google to index our page.
This design has some drawbacks, for example, it can sometimes slow down page loading in certain formats.
Mobile Marketing consists of creating a content strategy adapted to mobile devices , with a different URL, which can sometimes harm the positioning of our website. This strategy must be based on achieving specific objectives . We want to reach the customer, encourage them to interact with our company and make them fall in love with the content we are creating to build loyalty.
Before you launch your mobile strategy, you may need to consider certain issues such as:
“Is it worth investing in a mobile version?” Maybe the type of content, products and services or even the audience of your business do not use mobile devices. Don’t forget that the most important thing is profitability, it may be more beneficial for your business to opt for a responsive version but not a mobile one.
Define buyer personas. As we have told you on many other occasions, define your company's buyer personas, the target audience you want to address. With these profiles in mind, you will be able to understand how they use different devices and thus know where to focus your strategies.
What happens if I don't have a responsive website ?
You may not have considered adapting your website to a responsive format or having a mobile version. Don't worry, you still have time and at Nementio we can help you. If you adapt your current page you will be able to avoid these problems that we mention below.
The world of marketing never ceases to surprise us with new techniques to better reach our potential customers, and currently, mobile design, apps, and e-commerce are some of the most relevant.
Companies have to adapt and evolve if they want to get traffic through benin phone number library channels, and to do so they need to adapt their online platforms to these media with responsive design and mobile versions.
Renew your website
Responsive design or mobile marketing?
You've probably heard of responsive design , which adapts to the size of the screen from which we're viewing the website , but with the same URL. The advantages of this design are the usability we gain and the improvement of SEO positioning , making it easier for Google to index our page.
This design has some drawbacks, for example, it can sometimes slow down page loading in certain formats.
Mobile Marketing consists of creating a content strategy adapted to mobile devices , with a different URL, which can sometimes harm the positioning of our website. This strategy must be based on achieving specific objectives . We want to reach the customer, encourage them to interact with our company and make them fall in love with the content we are creating to build loyalty.
Before you launch your mobile strategy, you may need to consider certain issues such as:
“Is it worth investing in a mobile version?” Maybe the type of content, products and services or even the audience of your business do not use mobile devices. Don’t forget that the most important thing is profitability, it may be more beneficial for your business to opt for a responsive version but not a mobile one.
Define buyer personas. As we have told you on many other occasions, define your company's buyer personas, the target audience you want to address. With these profiles in mind, you will be able to understand how they use different devices and thus know where to focus your strategies.
What happens if I don't have a responsive website ?
You may not have considered adapting your website to a responsive format or having a mobile version. Don't worry, you still have time and at Nementio we can help you. If you adapt your current page you will be able to avoid these problems that we mention below.