Steps to follow to analyze a digital marketing campaign
Posted: Thu Dec 12, 2024 10:39 am
Designing your campaign properly is essential to achieve the objectives you set for your company, but to reach your goals, it is important to check that those objectives you have set are being met. To help you in this task, I am going to give you some keys to analyze a digital marketing campaign.
What is a campaign?
A campaign is a project carried out by any company to achieve a specific objective . To analyze the performance of any campaign, it is necessary to evaluate the results against the company's objectives .
In this post, we will see a series of analysis proposals for an inbound marketing campaign for the web, blog, social networks, email advertising and landing pages.
Goals
The first step we must take in a campaign is to define the brazil phone number library for any digital marketing company. These objectives must be SMART , that is, specific ( Specific ), measurable ( Measurable ), achievable ( Achievable ), relevant ( Relevant ) and covering a certain period of time ( Timely ).
Tools
Once the objectives have been defined, the measurement process begins, which will help to know if the campaign that has been launched reaches its potential clients or not, and for this it is important to identify the tools that help the company to identify them.
There are different types of tools for each of the sites where the company is located, and depending on each of them we will use some or others.
Web and blog . With Google Analytics you will be able to understand the behavior of your customers, as it offers you extensive information on the campaigns you carry out in your company.
Social networks . With Social Mention or Hootsuite , you can monitor your company's social networks more comprehensively, showing you the online sites where your website appears, such as Twitter, Facebook, LinkedIn, Google or YouTube.
Email . One of the most useful tools for promoting any email campaign is MailChimp , where you can create and insert all the information that the company wants to transmit and which has the possibility of sending many emails in a segmented manner.
Advertising and Landing Pages . Google AdWords is an advertising platform that will show the company how the customer interacts with the ads throughout the purchasing decision process.
What is a campaign?
A campaign is a project carried out by any company to achieve a specific objective . To analyze the performance of any campaign, it is necessary to evaluate the results against the company's objectives .
In this post, we will see a series of analysis proposals for an inbound marketing campaign for the web, blog, social networks, email advertising and landing pages.
Goals
The first step we must take in a campaign is to define the brazil phone number library for any digital marketing company. These objectives must be SMART , that is, specific ( Specific ), measurable ( Measurable ), achievable ( Achievable ), relevant ( Relevant ) and covering a certain period of time ( Timely ).
Tools
Once the objectives have been defined, the measurement process begins, which will help to know if the campaign that has been launched reaches its potential clients or not, and for this it is important to identify the tools that help the company to identify them.
There are different types of tools for each of the sites where the company is located, and depending on each of them we will use some or others.
Web and blog . With Google Analytics you will be able to understand the behavior of your customers, as it offers you extensive information on the campaigns you carry out in your company.
Social networks . With Social Mention or Hootsuite , you can monitor your company's social networks more comprehensively, showing you the online sites where your website appears, such as Twitter, Facebook, LinkedIn, Google or YouTube.
Email . One of the most useful tools for promoting any email campaign is MailChimp , where you can create and insert all the information that the company wants to transmit and which has the possibility of sending many emails in a segmented manner.
Advertising and Landing Pages . Google AdWords is an advertising platform that will show the company how the customer interacts with the ads throughout the purchasing decision process.