5 Tips to achieve conversions with a call to action
Posted: Thu Dec 12, 2024 10:46 am
In Inbound Marketing, the conversion process to transform visitors into leads consists of three elements: call to action , landing page and thank you page . We have already talked about the last two in this blog, so in today's post we are going to take a closer look at what calls to action are and what we need to do to make them effective.
A call to action is nothing more than a button that promotes a content bulgaria phone number library and links to a landing page with a form. This button is what starts the conversion process, so it is essential that it is well designed to capture the attention of the user who visits our website.
How should you design a call to action to encourage the user to click on it? I recommend following a series of tips to achieve conversions with a call to action :
It needs to be action-oriented – make it easy for visitors so they don’t have to think about what they need to do. Tell them directly, using action verbs like “download,” “sign up,” etc., depending on what you want to offer.
Use keywords that relate to what you’re offering: If you’re giving the user the opportunity to download an e-book, the word “e-book” and the title of the e-book (or at least something that refers to its content) have to appear in the copy . Otherwise, the visitor to your page won’t know what exactly they’re going to download. An example for this case would be Download the free e-book “How to sell software to companies”.
Make sure it stands out : As the name suggests, the call to action needs to entice the visitor to click on it, and to do so, it needs to stand out from the rest of the elements. Don't forget to leave white space on your page so that the button stands out more, and make sure it's large enough to draw attention.
You should include them naturally on your page: calls to action have to stand out, yes, but in a natural way. That is, we must avoid at all costs that their inclusion seems forced. For example, if it appears on a blog, it is best to place it at the end of the post so as not to interrupt the reading.
Perform all the necessary tests . Try changing the button color, text, placement, etc., and compare to see which call to action is most effective. When doing these tests, change only one element at a time so you can identify what works and what doesn't.
A call to action is nothing more than a button that promotes a content bulgaria phone number library and links to a landing page with a form. This button is what starts the conversion process, so it is essential that it is well designed to capture the attention of the user who visits our website.
How should you design a call to action to encourage the user to click on it? I recommend following a series of tips to achieve conversions with a call to action :
It needs to be action-oriented – make it easy for visitors so they don’t have to think about what they need to do. Tell them directly, using action verbs like “download,” “sign up,” etc., depending on what you want to offer.
Use keywords that relate to what you’re offering: If you’re giving the user the opportunity to download an e-book, the word “e-book” and the title of the e-book (or at least something that refers to its content) have to appear in the copy . Otherwise, the visitor to your page won’t know what exactly they’re going to download. An example for this case would be Download the free e-book “How to sell software to companies”.
Make sure it stands out : As the name suggests, the call to action needs to entice the visitor to click on it, and to do so, it needs to stand out from the rest of the elements. Don't forget to leave white space on your page so that the button stands out more, and make sure it's large enough to draw attention.
You should include them naturally on your page: calls to action have to stand out, yes, but in a natural way. That is, we must avoid at all costs that their inclusion seems forced. For example, if it appears on a blog, it is best to place it at the end of the post so as not to interrupt the reading.
Perform all the necessary tests . Try changing the button color, text, placement, etc., and compare to see which call to action is most effective. When doing these tests, change only one element at a time so you can identify what works and what doesn't.