Basic differences between SEO and SEM
Posted: Thu Dec 12, 2024 10:51 am
When we create a website for our company, our goal is to get as many visitors as possible to try to attract customers. These visitors can come through social networks, links from other pages or, more commonly, through search engines like Google.
Focusing on this last option, it is necessary to remember how important it is to appear in the top search positions , that is, to have a good positioning. As you know from your own experience, almost no one cambodia phone number library to search on the second page of Google, so appearing among the first 10 results is key to getting visits to your website. This positioning can be achieved in two ways: SEO and SEM, two terms that are sometimes confused and which should be clarified.
Basic differences between SEO and SEM
SEO ( Search Engine Optimization ) consists of organically optimizing a website with the aim of improving its positioning in search engines and thus achieving a greater number of visits. The key is in the word “organic”, which means “natural”, and requires applying a set of techniques to get the page to appear at the top of the search engine.
SEM ( Search Engine Marketing ) refers, in theory, to the way we do marketing on the Internet to increase the visibility of a website in search engines. This can be achieved by optimizing the site (which is called SEO) or by promoting it through PPC (Pay Per Click) or SMM (social media marketing).
In practice, however, SEM is usually identified only with paid campaigns through Google Adwords to automatically appear at the top of the search results. Therefore, from now on, we will talk about SEO to refer to natural or organic positioning and SEM to refer to paid positioning.
Which one is better? From an inbound marketing perspective, we could say that SEO, precisely because of its natural nature, is the best option. However , the ideal is to combine both techniques to achieve greater effectiveness and ensure that our page receives many visits. Let's briefly look at the advantages and disadvantages of each of them so that you can distinguish when and how it is best for you to use them.
SEO vs SEM: advantages and disadvantages of each
SEM ensures that your page appears in the first search results immediately . However, you will need to invest money to pay for the campaign, which is also temporary. That is, if you want your page to continue appearing in the top positions, you will have to keep paying.
SEO is a more long-term and much more elaborate technique , but once we have managed to reach the top positions, our page will remain in the privileged positions. The direct investment is lower, although it is necessary to have professionals who know how to properly apply the techniques to do good SEO.
Therefore, the use of one or the other (or both at the same time) will depend on the needs of your company at any given time. For example, if you have just launched your website and need to have immediate results, you should prioritize SEM over SEO, as this will get you more visitors immediately. In this sense, I recommend that you visit this post to find out how to apply inbound marketing in your Adwords campaigns . If, on the other hand, your strategy is more focused on the long term, what will work best for you is SEO. You can also see an example of how to apply it in this post with tips to improve the SEO of an online store .
Focusing on this last option, it is necessary to remember how important it is to appear in the top search positions , that is, to have a good positioning. As you know from your own experience, almost no one cambodia phone number library to search on the second page of Google, so appearing among the first 10 results is key to getting visits to your website. This positioning can be achieved in two ways: SEO and SEM, two terms that are sometimes confused and which should be clarified.
Basic differences between SEO and SEM
SEO ( Search Engine Optimization ) consists of organically optimizing a website with the aim of improving its positioning in search engines and thus achieving a greater number of visits. The key is in the word “organic”, which means “natural”, and requires applying a set of techniques to get the page to appear at the top of the search engine.
SEM ( Search Engine Marketing ) refers, in theory, to the way we do marketing on the Internet to increase the visibility of a website in search engines. This can be achieved by optimizing the site (which is called SEO) or by promoting it through PPC (Pay Per Click) or SMM (social media marketing).
In practice, however, SEM is usually identified only with paid campaigns through Google Adwords to automatically appear at the top of the search results. Therefore, from now on, we will talk about SEO to refer to natural or organic positioning and SEM to refer to paid positioning.
Which one is better? From an inbound marketing perspective, we could say that SEO, precisely because of its natural nature, is the best option. However , the ideal is to combine both techniques to achieve greater effectiveness and ensure that our page receives many visits. Let's briefly look at the advantages and disadvantages of each of them so that you can distinguish when and how it is best for you to use them.
SEO vs SEM: advantages and disadvantages of each
SEM ensures that your page appears in the first search results immediately . However, you will need to invest money to pay for the campaign, which is also temporary. That is, if you want your page to continue appearing in the top positions, you will have to keep paying.
SEO is a more long-term and much more elaborate technique , but once we have managed to reach the top positions, our page will remain in the privileged positions. The direct investment is lower, although it is necessary to have professionals who know how to properly apply the techniques to do good SEO.
Therefore, the use of one or the other (or both at the same time) will depend on the needs of your company at any given time. For example, if you have just launched your website and need to have immediate results, you should prioritize SEM over SEO, as this will get you more visitors immediately. In this sense, I recommend that you visit this post to find out how to apply inbound marketing in your Adwords campaigns . If, on the other hand, your strategy is more focused on the long term, what will work best for you is SEO. You can also see an example of how to apply it in this post with tips to improve the SEO of an online store .