First, let's figure out why emails can end up in spam during email distribution. All email services have spam filters that carefully sort emails by various criteria. They evaluate their headers and content, analyze user behavior and sender reputation.
Most often, filters are not mistaken, but they cannot be called 100% reliable and objective either. The system may react falsely and consider your beautiful and literate letter suspicious. There is also always a risk that the user will complain about your mailing. We will share tips that will help influence the algorithms of services and save letters from a sad fate.
Collect the base correctly
We are convinced that buying a contact base is a bad idea. It is better to collect it yourself, and there are several reasons for this. Firstly, with a purchased mailing you risk falling into a spam trap and ruining your reputation, secondly, for illegal mailing you can be fined a significant amount (an organization or legal entity will have to pay from 100 to 500 thousand rubles). And finally, it is simply nice to act honestly, because no one likes uninvited and annoying guests.
There are many convenient and effective ways to collect a base of engaged subscribers - pop-ups, feedback chats, subscription forms. Use them. When collecting saudi arabia business email list a base, try to immediately make friends with your clients. Explain why you are asking them to share their data and tell them about the useful things that will be waiting for them in the newsletter.
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Use Double Opt-In
Double Opt-In is a two-step subscription method. First, the user leaves their contact information in the form, and then confirms the action via a link in the letter. Yes, with Double Opt-In you will be building your database more slowly, but it will include interested and loyal customers who will not complain about your mailing.
Allow subscribers to unsubscribe
In life, you need to be able to let go. So if users no longer want to receive emails from you, give them the opportunity to leave. Don’t turn the unsubscribe process into a puzzle and don’t hide the links in a secret place. By the way, the absence of a correct unsubscribe link is a suspicious signal for spam filters.
It's also worth saying goodbye to inactive subscribers from time to time. But don't worry about them. A quality base with engaged users will bring more profit to your business, and that's much more important.
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Check your email before sending it out
You need to get rid of everything that spam filters might not like. First of all, stop words like “buy,” “click,” “earn,” which absolutely irritate everyone, and links to suspicious resources. In letters, you shouldn’t shout at the reader using Caps Lock or overwhelm them with a sea of exclamation marks. The ratio of text to visuals should also be harmonious — 25% text, 75% images. If there are too many images, letters become heavy and can easily end up in spam.
Optimize your sending frequency
Balance is important in email distribution. If you send emails too often, users get tired and try to get rid of them. If you send too rarely, you are unlikely to be remembered, and your distribution will also end up in spam. Therefore, you need to regularly analyze key metrics, monitor complaints and unsubscribe rates, and determine the optimal distribution frequency for your audience.
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And finally, let us remind you once again about the importance of analytics. Regularly monitor the statistics of your mailings, make sure that the number of deliverability, openings and clicks on links remains high. To make it convenient for you to understand the indicators and reporting, you can always use our enSend module . Its interface has everything you need. And if you need help in collecting a high-quality contact base, we will also be happy to help.
