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It is the So-called Social Proof, That Psychological Mechanism of External Validation That Automatically Leads Us to Conclude, for Example, Not to Buy the Product That Has Received Negative Reviews or, Again, to Distrust a Brand With Which Other Users Have Had Negative Experiences.what Appears on Google and Social Media , in Short, Represents for All Stakeholders a Way to Evaluate a Brand or a Professional. From This Perspective, Digital Reputation Represents a Fundamental Asset, an Asset in Which Entrepreneurs and Companies Must Invest Concretely Because a Good Personal and Brand Reputation Can Do a Lot When It Comes to Increasing Conversions.


What is Digital Reputation?digital Reputation , Web Reputation , Online telegram free number cambodia Reputation …a Valid Definition for All These Concepts Could Be: the Set of Opinions Expressed on the Web About a Brand, a and/or Products or a Person and Which Allow Us to Understand How This Brand, Company or Person is Perceived From the Outside.everything That Users Say About a Brand or Person on the Web is Influenced by Many Factors and is Not Limited to What Happens Online . A Company's Communication or the Ethics That Guide Its Actions Can in Fact Be Crucial Factors in the Eyes of the Public and, Therefore, Significantly Influence Their Opinion.



Brand Reputation and Personal Reputationonline Reputation Can Be Divided Into Two “branches”: on the One Hand, Brand Reputation or Corporate Web Reputation Indicates the Sum of the Opinions Expressed on the Web About a Company ; on the Other, Personal Reputation Indicates the Online Image of Professionals in Their Respective Business Branches .for Both Brands and Professionals, a Bad Digital Reputation Can Create Serious Repercussions . Just Think That a Research Conducted by Trustpilot on Italian Consumers Discovered That Read Online Reviews and Customer Ratings Before Proceeding With the Purchase of a Product or Service . Not Only That, a Bad Web Reputation Can Lead to Real Reputational Crises and Cause Serious Damage to the Public Image of the Company and the Professional.