Your CRM system collects customer data from marketing and sales interactions, but there are more touchpoints between you and your customers. Aside from reading your emails, your customers also click your ads, make purchases on your website, and leave support requests.
Don’t leave all that data scattered across different platforms. Bring australian consumer email list[/url it together to reinforce your personalization strategy and create even more consistent customer experiences.
help enhance your customer relationships? Here are a few examples.
Integrate your CMS
This is a key CRM best practice. Only by integrating your CMS with your CRM system can you collect the necessary data on your leads, connect user actions on your website with their profiles, and enable automation based on user behavior.
Brevo integrates with major CMS platforms, including WordPress, Shopify, WooCommerce, and Magento.
Take care of customer support tickets
The Brevo CRM offers one-on-one chat tools, which you can enhance with an advanced ticketing system. From there, automate and streamline support functions.
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In this case, integrating your CRM platform with your customer support system will help you keep your marketing and sales teams informed on the issues customers are going through.
Connect to social media platforms
If you run paid social media ads, connect your CRM platform to your social accounts to align your major marketing campaigns. For instance, Brevo allows you to target your contact list with Facebook ads and optimize your campaigns right through the CRM system.
5. Stay compliant
Customers entrust you with their contact information, and it’s your responsibility to keep it secure. Failing to do so will inevitably result in reputational damage and hurt customer relationships — after a major customer data breach, Okta has seen an 11.6% drop in stock price and a severe reputational impact.
