Analyze your competitors' main pages
Posted: Sun Dec 15, 2024 4:56 am
It is also essential to identify the most important pages of your competitors.
Questions to ask yourself:
Which pages rank for db center.uk almost all keywords?
Which pages get the most traffic?
Which pages have the highest percentage of overall traffic?
Sometimes competitors may drive significant traffic to a particular page or set of pages. For example, the third most popular page on Home Depot has nothing to do with building or construction supplies, but is a page about wallpaper.
SEMrush Top Pages Organic Data Research for Competitive Analysis
Never assume you know your competitors' most popular pages. Instead, include this information in your research as part of your competitor analysis process, and always expect a few surprises.
Find (and close) keyword gaps
Pay special attention to keywords where you already rank, but not as well as your competitors. In particular, take note of keywords where you rank only one or two positions behind your main competitor.
Use the Keyword Gap tool to identify the ones you do and don’t have in common with your competitors. Start by entering your site and up to four of your competitors to view the Overview Report, which then shows you the top keyword opportunities that are right for you:The Keyword Gap tool gives you a detailed look at your competitors’ search horizon for any search term. If you can identify their gaps, you can work to close or take advantage of them.
Questions to ask yourself:
Which pages rank for db center.uk almost all keywords?
Which pages get the most traffic?
Which pages have the highest percentage of overall traffic?
Sometimes competitors may drive significant traffic to a particular page or set of pages. For example, the third most popular page on Home Depot has nothing to do with building or construction supplies, but is a page about wallpaper.
SEMrush Top Pages Organic Data Research for Competitive Analysis
Never assume you know your competitors' most popular pages. Instead, include this information in your research as part of your competitor analysis process, and always expect a few surprises.
Find (and close) keyword gaps
Pay special attention to keywords where you already rank, but not as well as your competitors. In particular, take note of keywords where you rank only one or two positions behind your main competitor.
Use the Keyword Gap tool to identify the ones you do and don’t have in common with your competitors. Start by entering your site and up to four of your competitors to view the Overview Report, which then shows you the top keyword opportunities that are right for you:The Keyword Gap tool gives you a detailed look at your competitors’ search horizon for any search term. If you can identify their gaps, you can work to close or take advantage of them.