Adding A Column To Track The

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This Example, Every First-place Ranking Equals Points, Second Place Is Eight Points, And Third Place Is Six Points. (In This Visual, I Show Only Those Topics That Received A Ranking.)using This Method, Internal Stakeholders At The Financial Services Company Rated These Content Topics As The Most Important To Cover:investing. One Stakeholder Rated It Most Important ( Points), And One Ranked It Second ( Points) For A Total Topic Value Of Wealth Planning. One Stakeholder Rated It Most Important ( Points), And One Ranked It Second ( Points) For A Total Topic Value Of Taxes.

One Stakeholder Rated It Most Important ( Points), And One Ranked It Third phone number library Most Important ( Points).tip: Consider Respondent’s Role. It May Be Helpful To Weight The Rankings If One Role Affects Your Goals More Than Another. For Example, If Your Goals Are Tied To Sales, You Might Weigh Responses From The Sales Team Over Those From A Writer.handpicked Related Content: How To Explain Content Marketing Roi To Win (Or Keep) Buy-instudy Audience Datanow It’s Time To See What Topics Your Audience Prioritizes By Studying Data That Measures Progress Toward The Goals Detailed In Your Content Marketing Strategy.



Let’s Keep It Simple And Use Three Website-related Metrics For Topical Content Hub Pages: Total Impressions, Total Conversions, And Conversion Rate For The Financial Services Example.combining Both Sets Of Information Reveals The Qualitative (I.e., People) And Quantitative (I.e., Data-based) Topic Priorities For The Financial Services Company:stakeholder Topic Priorities: Investing (Tie For First), Wealth Planning (Tie For First), Taxes (Third)data-based Rankings: Investing (First), Wealth Planning (Second), Leadership (Third)given These Results, Investing And Wealth Planning Definitely Go On The Content Menu.