And it is the responsibility of all those who are part of a corporation, from the top manager, which is where it has to start, to the workers, every day and at all levels. Of course, a good phone number list performance management system, a satisfied workforce aligned with the company's objectives will be the main ambassador and promoter of a good reputation . Involving them, communicating internally - obviously without revealing confidential aspects - the steps of the company and good remuneration in the work environment, at work and financially, which is the same, labor justice, is a very good first step.
How to relate to the media
Among these interest groups external to the company, it is necessary to highlight the media, which are still capable of influencing a company's reputation .
With digitalisation, communication channels have expanded beyond the traditional ones, as is the case with social networks. The 'mass media' no longer have a 'monopoly' on information and the public does not only talk about what the media offers them, but the opposite. There is information that, after going viral on social networks, jumps to the media. As you may have noticed, at that moment, the impact is amplified, which clearly highlights that the power and relevance of the so-called 'traditional' media in building public opinion is still very present.
