Two-way communication
Posted: Sun Dec 15, 2024 5:34 am
Inbound marketing promotes two-way communication between the company and potential customers. Dialogue is encouraged, questions are answered, and a strong relationship is established.
In outbound marketing, communication is unidirectional , the company presents its message in a massive way without necessarily receiving a direct response from potential customers.
Value of content
Inbound marketing seeks to educate , inform and entertain phone number list potential customers to attract them to the brand.
In outbound marketing, the emphasis is on the advertising message , since the objective is to generate interest and provoke an immediate response.
Purchase cycle
Inbound marketing adapts to the potential customer's purchasing cycle , accompanying them throughout their decision-making process.
Outbound marketing focuses more on generating quick and direct sales , without necessarily establishing a long-lasting relationship with the customer.
Now that we know this, let's see: How does Inbound Marketing work?
How Inbound Marketing Works
Inbound marketing works through a strategic methodology that focuses on four stages:
Attraction.
Conversion.
Closing.
Delight.
Below, I will explain each of these stages in detail:
Attraction
The attraction stage is the starting point for establishing a meaningful connection with your target audience . In this phase, the main goal is to capture their attention and spark their interest in what your company has to offer.
It's time to show the world who you are, what value you can provide, and why they should choose you.
The strategies and tactics you can use at this stage are:
In outbound marketing, communication is unidirectional , the company presents its message in a massive way without necessarily receiving a direct response from potential customers.
Value of content
Inbound marketing seeks to educate , inform and entertain phone number list potential customers to attract them to the brand.
In outbound marketing, the emphasis is on the advertising message , since the objective is to generate interest and provoke an immediate response.
Purchase cycle
Inbound marketing adapts to the potential customer's purchasing cycle , accompanying them throughout their decision-making process.
Outbound marketing focuses more on generating quick and direct sales , without necessarily establishing a long-lasting relationship with the customer.
Now that we know this, let's see: How does Inbound Marketing work?
How Inbound Marketing Works
Inbound marketing works through a strategic methodology that focuses on four stages:
Attraction.
Conversion.
Closing.
Delight.
Below, I will explain each of these stages in detail:
Attraction
The attraction stage is the starting point for establishing a meaningful connection with your target audience . In this phase, the main goal is to capture their attention and spark their interest in what your company has to offer.
It's time to show the world who you are, what value you can provide, and why they should choose you.
The strategies and tactics you can use at this stage are: