Naturgy's podcast on the energy sector is here
Posted: Sun Dec 15, 2024 5:53 am
Podcasts are becoming a global phenomenon. The data speak for themselves: there are currently around 1 billion listeners of this format around the world, and it is expected to continue growing. The growth rate is expected to be up to 30% each year for the next five years. Spain plays an important role, as it boasts of being the second country with the largest offer of podcasts in its language, and is crowned as the country with the most listeners in the world.
This service has arrived to integrate perfectly into our lives, providing benefits that we did not have before, such as being able to listen to people talk about a specific topic (unlike conventional radio) whenever you want.
The growth of this type of listening format is comparable cmo email lists to the success that platforms such as Netflix or HBO had at the time. In the entertainment sector there is more supply than ever. Some of the qualities of podcasts that make them unique is that they can be listened to while doing all kinds of tasks , from tidying up to working or walking.
Podcasts are usually not very long, although there are all kinds of durations. Podcasts usually last between 5 and 20 minutes . The time it takes to make a coffee, take a break from work or go to the supermarket. Podcasts have a place in many everyday moments, and that is what has allowed them to be integrated into people's routines so easily. Podcast consumers are looking to pass the time while learning something new .
There are many platforms dedicated to offering podcast programs. You can research the ones you like the most and discover the functionalities of this type of format. For example, they can usually be downloaded so you can listen to them offline . In times when you don't have data, such as on a flight, this is an added value. You can access these types of audios on all devices : mobile phones, tablets and computers. Podcasts are here to stay.
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A space to talk about innovation and the environment
At Naturgy we did not want to miss the opportunity to have a tool that allows us to provide knowledge and communicate valuable information on the issues that move us most: the environment and energy . This is how our podcast “Energía en positivo” was born.
This service has arrived to integrate perfectly into our lives, providing benefits that we did not have before, such as being able to listen to people talk about a specific topic (unlike conventional radio) whenever you want.
The growth of this type of listening format is comparable cmo email lists to the success that platforms such as Netflix or HBO had at the time. In the entertainment sector there is more supply than ever. Some of the qualities of podcasts that make them unique is that they can be listened to while doing all kinds of tasks , from tidying up to working or walking.
Podcasts are usually not very long, although there are all kinds of durations. Podcasts usually last between 5 and 20 minutes . The time it takes to make a coffee, take a break from work or go to the supermarket. Podcasts have a place in many everyday moments, and that is what has allowed them to be integrated into people's routines so easily. Podcast consumers are looking to pass the time while learning something new .
There are many platforms dedicated to offering podcast programs. You can research the ones you like the most and discover the functionalities of this type of format. For example, they can usually be downloaded so you can listen to them offline . In times when you don't have data, such as on a flight, this is an added value. You can access these types of audios on all devices : mobile phones, tablets and computers. Podcasts are here to stay.
Image
A space to talk about innovation and the environment
At Naturgy we did not want to miss the opportunity to have a tool that allows us to provide knowledge and communicate valuable information on the issues that move us most: the environment and energy . This is how our podcast “Energía en positivo” was born.