Click-to-open rate

[ticof48486@pokeline]

High unsubscribe rates may indicate a need for better segmentation and personalization to make emails more relevant to different groups of subscribers. It is also recommended to regularly review and refresh email content to better reflect changes in subscriber interests and behaviors. Finally, allowing subscribers to customize their email preferences (from frequency to the content they receive) can also help reduce unsubscribe rates.

Click-to-Open Rate (CTOR) is a granular metric that provides deeper insights into your email content, specifically how the body of your content encourages your audience to take action on your emails. Unlike click-through rate (CTR).

which measures the number of clicks against the total number of emails sent, uk telegram number CTOR focuses specifically on the engagement of users who have shown initial interest by opening your email. This metric is calculated by dividing the number of unique clicks by the number of unique opens, then multiplying the result by 100 to get a percentage.



Increasing CTOR generally means better content — more valuable, more specific, more enjoyable, easier to navigate, visually supporting attention through button size and color, message clarity, and urgency of the call to action.