6. Podcasting
Podcasts had their big boom a few years ago, but they remain relevant today. There is a catch, though: with over 5 million podcasts available to listen to on streaming platforms, you need to go out of your way to produce a podcast that grabs your leads’ attention.
Ensure you research your audience and the podcasts they already listen to (aka do some serious competitor analysis). You would want to create a podcast that delivers value and isn’t salesly so you can build trust uk number database and thought leadership. You should track listener metrics such as downloads and streams, social media engagement, and reviews to measure success.
Consider also utilizing video and creating a webinar based on this podcast. This 2-in-1 approach ensures you are repurposing and maximizing your resources while broadening your reach. However, if you want to try webinars, follow a clear webinar marketing strategy to boost registration numbers.
7. Video Video Video
People are already glued to their screens, so you only need to show up and deliver engaging branded content to gather their attention. The video type you want to create depends on the channels you are using.
For example, short-form videos are preferred for social media. This is because users are on the go, so they don’t have as much time as they do when sitting on their couch on a Friday night. 75% of people watch short-form video content on their mobile, so you need to optimize video formats for mobile and keep them at a maximum of 60 seconds. Also, include captions, as many users will watch videos with their sound off.
