This UK-based firm offers various services, including criminal defense, family law, and environmental justice. Hodge, Jones & Allen focus on partner advocacy to foster connections with diverse online audiences who might need their representation. Their partners and employees post company news, explainer videos, legal insights, and success stories on uk number for whatsapp Facebook, LinkedIn, YouTube, and X. The tone tends to be informal and approachable, humanizing the firm’s brand and building authentic rapport with prospective clients.
3. Irwin Mitchell
Another UK law firm, Irwin Mitchel, provides personal, financial, and business law services. They’ve built a trustworthy and authoritative reputation on a content strategy that features free, weekly webinars. These webinars run 30 to 60 minutes each and can be viewed live or prerecorded. Live viewers also get the opportunity to participate in Q&A sessions. All the viewer needs to do to access this high-value content is enter some contact information into a form—a good deal for them and a successful lead capture for Irwin Mitchell.
Oktopost - The Essential Guide to Marketing for Law Firms - Irwin Mitchel
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Closing Arguments
Law firms may operate differently than retailers or B2B providers, but they’re under similar pressures to establish a strong brand image, expand their customer base, and keep revenues growing. A digital marketing strategy tailored to the needs of the legal services sector is an investment that can yield significant returns in all of these interconnected goals.
Many of the most effective marketing initiatives are much easier to pull off when you have the right software solutions supporting you. Social media management tools like Oktopost can streamline your marketing efforts, amplify your messaging beyond the usual channels, “listen” for relevant online conversations, and provide you with specialized features for launching and running employee advocacy campaigns.
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