This guide will walk you through
Posted: Sun Dec 15, 2024 6:44 am
LinkedIn is more than a professional networking platform — it's a goldmine for businesses looking to reach professionals with targeted ads. But with so many ad types available, how do you know which one is best for your goals?
the various LinkedIn ad formats, helping you align your business objectives with the most effective ad type to achieve the best results for your campaigns.
Sponsored Content: Boosting Brand Awareness and Engagement
Sponsored content is perfect for reaching a highly engaged audience buy phone number right in the LinkedIn news feed. Whether you're trying to raise brand awareness, engage with your audience, or drive conversions, these ad types can help.
Single Image Ads
Single image ads are ideal for straightforward messaging with strong visuals. Use this format to catch attention and drive clicks with an enticing call-to-action (CTA) across desktop and mobile devices.
Video Ads
If you want to tell a compelling story or explain complex ideas, video ads are your go-to choice. They work at every stage of the buyer's journey, from awareness and consideration to decision and loyalty.
Carousel Ads
Looking to create an interactive experience? Carousel ads let you tell a multi-faceted story or showcase multiple offerings. With their swipeable content, carousel ads can increase user interactions and audience engagement rates.
Event Ads
If you're hosting a webinar or live event, event ads help amplify your message and drive maximum attendance. You can invite people to RSVP or buy tickets directly, which helps eliminate registration friction.
Document Ads
Share documents directly in the feed, allowing users to view content without leaving the platform. Document ads are great for white papers, case studies, reports, brochures, and more since they encourage lead generation through downloadable content.
Thought Leader Ads
Promote posts from your company's thought leaders to build trust and increase your brand's credibility. Thought leader ads don't require CTA buttons or headlines since they look like boosted posts.
Click-to-Message Ads
A click-to-message ad begins with a visually appealing single image that captures the audience's attention in their feed. These ads encourage immediate engagement by directing users to start a conversation with your business.
Connected TV Ads
A relatively new advertising format, connected TV (CTV) ads are played during long-form video content on streaming platforms like Disney+, Hulu, and ESPN. Reach niche professional audiences and deliver your message beyond mobile and desktop in a large-screen environment.
Sponsored Messaging: Driving Direct Engagement
Interact with LinkedIn members right where they're already engaging in conversations: LinkedIn Messaging. Available in two formats, sponsored messaging is ideal for personalized outreach and direct engagement.
Conversation Ads
Spark a dialogue with prospects while they're active on LinkedIn. Conversation ads offer an interactive chat-like experience and can include multiple CTAs so users can choose their journey. This format is great for guiding users through a sales funnel, depending on their interests.
the various LinkedIn ad formats, helping you align your business objectives with the most effective ad type to achieve the best results for your campaigns.
Sponsored Content: Boosting Brand Awareness and Engagement
Sponsored content is perfect for reaching a highly engaged audience buy phone number right in the LinkedIn news feed. Whether you're trying to raise brand awareness, engage with your audience, or drive conversions, these ad types can help.
Single Image Ads
Single image ads are ideal for straightforward messaging with strong visuals. Use this format to catch attention and drive clicks with an enticing call-to-action (CTA) across desktop and mobile devices.
Video Ads
If you want to tell a compelling story or explain complex ideas, video ads are your go-to choice. They work at every stage of the buyer's journey, from awareness and consideration to decision and loyalty.
Carousel Ads
Looking to create an interactive experience? Carousel ads let you tell a multi-faceted story or showcase multiple offerings. With their swipeable content, carousel ads can increase user interactions and audience engagement rates.
Event Ads
If you're hosting a webinar or live event, event ads help amplify your message and drive maximum attendance. You can invite people to RSVP or buy tickets directly, which helps eliminate registration friction.
Document Ads
Share documents directly in the feed, allowing users to view content without leaving the platform. Document ads are great for white papers, case studies, reports, brochures, and more since they encourage lead generation through downloadable content.
Thought Leader Ads
Promote posts from your company's thought leaders to build trust and increase your brand's credibility. Thought leader ads don't require CTA buttons or headlines since they look like boosted posts.
Click-to-Message Ads
A click-to-message ad begins with a visually appealing single image that captures the audience's attention in their feed. These ads encourage immediate engagement by directing users to start a conversation with your business.
Connected TV Ads
A relatively new advertising format, connected TV (CTV) ads are played during long-form video content on streaming platforms like Disney+, Hulu, and ESPN. Reach niche professional audiences and deliver your message beyond mobile and desktop in a large-screen environment.
Sponsored Messaging: Driving Direct Engagement
Interact with LinkedIn members right where they're already engaging in conversations: LinkedIn Messaging. Available in two formats, sponsored messaging is ideal for personalized outreach and direct engagement.
Conversation Ads
Spark a dialogue with prospects while they're active on LinkedIn. Conversation ads offer an interactive chat-like experience and can include multiple CTAs so users can choose their journey. This format is great for guiding users through a sales funnel, depending on their interests.