Allow customers to checkout as guests to reduce cart abandonment and improve e-commerce optimization.
Posted: Sun Dec 15, 2024 7:10 am
We have already briefly touched on this issue before, but it deserves special attention.
When you require customers to register as members of your site before they can buy anything, you create additional barriers for them. Now they have to verify their email addresses, fill out more form fields, and spend more time.
Plus, you're asking for information that isn't strictly necessary for the transaction. That's why GDPR exists. Consumers want more control over how, why, and when their personal information is collected.
Allow potential customers to buy as guests. You will significantly improve your conversion rates.
9. Use high-quality product images to improve eCommerce optimization
Pictures sell a product. So do videos.
Part of eCommerce optimization revolves around giving potential customers every reason to buy. A detailed description can help, but there is no substitute for visual evaluation.
You don't need an expensive setup to take great photos and videos. Check out Etsy for great examples of product photography done on the cheap.
etsy ecommerce optimization
10. Ask customers to leave a product review to increase e-commerce social proof
Social proof is essential for e-commerce optimization. If you want people to buy, you need to show them that other people have bought — and loved — your product.
Consider adding a request for an honest review to your confirmation email . Provide a link to the product page and, if necessary, detailed instructions on how to submit a review.
Some customers won't even read the reviews. They'll just see that your product has a decent star rating and a few reviews.
11. Use simple forms to improve e-commerce conversion rates
Nobody wants to fill out a form with 100 fields. If you ask for too much information, you take up more of your prospect's time and ask for more of their personal data.
Ideally, only ask for the minimum information necessary to whatsapp number database complete the transaction. You will also need a name and email address so you can track.
12. Show the contents of the shopping cart at any time
Page design can also help improve e-commerce optimization. If you always show the number of items in the cart, you constantly remind the buyer to check out.
Amazon does it.
eCommerce Optimization Cart
This is a great visual cue for the consumer to not leave the site without making a purchase. Remember, people are easily distracted.
13. Make your phone number and contact page visible to customers
When people shop for certain products they may have questions. If you don't provide these people with an easy way to get their questions answered, you could lose the sale.
Include your company's phone number at the top of every page. Make it big and bold so consumers can't miss it. In fact, you can use the Hello Bar for this. Allow your mobile customers to call you directly from the top bar.
When you require customers to register as members of your site before they can buy anything, you create additional barriers for them. Now they have to verify their email addresses, fill out more form fields, and spend more time.
Plus, you're asking for information that isn't strictly necessary for the transaction. That's why GDPR exists. Consumers want more control over how, why, and when their personal information is collected.
Allow potential customers to buy as guests. You will significantly improve your conversion rates.
9. Use high-quality product images to improve eCommerce optimization
Pictures sell a product. So do videos.
Part of eCommerce optimization revolves around giving potential customers every reason to buy. A detailed description can help, but there is no substitute for visual evaluation.
You don't need an expensive setup to take great photos and videos. Check out Etsy for great examples of product photography done on the cheap.
etsy ecommerce optimization
10. Ask customers to leave a product review to increase e-commerce social proof
Social proof is essential for e-commerce optimization. If you want people to buy, you need to show them that other people have bought — and loved — your product.
Consider adding a request for an honest review to your confirmation email . Provide a link to the product page and, if necessary, detailed instructions on how to submit a review.
Some customers won't even read the reviews. They'll just see that your product has a decent star rating and a few reviews.
11. Use simple forms to improve e-commerce conversion rates
Nobody wants to fill out a form with 100 fields. If you ask for too much information, you take up more of your prospect's time and ask for more of their personal data.
Ideally, only ask for the minimum information necessary to whatsapp number database complete the transaction. You will also need a name and email address so you can track.
12. Show the contents of the shopping cart at any time
Page design can also help improve e-commerce optimization. If you always show the number of items in the cart, you constantly remind the buyer to check out.
Amazon does it.
eCommerce Optimization Cart
This is a great visual cue for the consumer to not leave the site without making a purchase. Remember, people are easily distracted.
13. Make your phone number and contact page visible to customers
When people shop for certain products they may have questions. If you don't provide these people with an easy way to get their questions answered, you could lose the sale.
Include your company's phone number at the top of every page. Make it big and bold so consumers can't miss it. In fact, you can use the Hello Bar for this. Allow your mobile customers to call you directly from the top bar.