TABLE OF CONTENTS
What is MAU in marketing?
Why is MAU a useful metric?
What should be taken into account about the MAU?
What is the difference between MAU and DAU
Who uses MAU and how?
What is MAU in marketing?
Monthly Active Users (MAU) refers to the number of unique users who have performed an action in an app in the last month (30 days). It is essential to know the three components that determine this figure:
Users : In the MAU calculation, each user is counted only once regardless of how many times they have logged in or performed various actions.
Action : What actions qualify a user as MAU? This usually refers to opening the app, allowing for easier comparison with other apps and businesses.
Time Period : MAU is calculated for the last month or 30 days prior to the reference date.
In short, MAU in marketing is defined as the number of unique users who open the app, in a 30-day period prior to the calculation date.
Why is MAU a useful metric?
For startups, it’s critical to understand your relevant metrics and KPIs . Key numbers to track include:
Monthly Active Users (MAU)
User Cohort Retention
Customer Acquisition Cost (CAC).
User churn rate.
For investors, knowing the ratio between DAU (Daily Active Users) and MAU is crucial. Both indicate the frequency of product usage and signs of growth.
MAU data in marketing
MAU data in marketing
Company growth rate is an essential metric that every founder should know. If you don’t know that number, it’s impossible to assess whether you’re doing well or poorly. The primary metric is revenue growth rate , followed by active users , especially for established companies.
To assess your product’s engagement, you analyze the ratio of Daily Active Users to Monthly Active Users (DAU/MAU). This reveals how engaged users are with your product on a day-to-day basis.
What should be taken into account about the MAU?
Understanding what MAU is in depth is necessary to obtain meaningful results. Although it is an easy metric to calculate and compare , it faces challenges that have led to discussions about its relevance and some have talked about withdrawing its use. It is important to be aware of these main issues:
Using MAU as a marketing metric can be unreliable for new businesses. Including MAU actions early in a company’s life is a mistake. By its definition, all promotional activities, such as PR, app store submissions, word of mouth, and advertising, can artificially inflate MAU figures.
Depth of use is not considered adequate . According to some definitions, it is enough for a user to log in without needing to engage further with the product. Therefore, having a high MAU does not guarantee that all users are truly engaged with your product.
From a monetization perspective, you can only generate revenue from users who actively engage with your app. That’s why it’s a good idea to only measure unique users who use your product’s core features.
User quality is also an important factor that is often overlooked . Not all users are created equal. Users obtained from different sources may exhibit different levels of engagement.
For example, some sources may facilitate a quick or inexpensive installation, but if these users do not interact with the key features of the product, the acquisition source lacks real value. Obtaining large numbers of users from these sources only serves to inflate MAU metrics in marketing , but does not contribute significantly in terms of added value.
Advantages of using MAU in Marketing strategies
Advantages of using MAU in Marketing strategies
What is the difference between MAU and DAU
Monthly Active Users (MAU) and Daily Active Users (DAU) are two metrics that serve to measure user activity on a given app or platform. But they refer to different concepts.
On the one hand, MAU in marketing is the number of unique users who interact with the product in the 30-day time period . It therefore provides a long-term view of user engagement.
On the other hand, DAU in marketing refers to the number of unique users w ho interact with the product in a single day . This data provides an almost immediate perspective of daily activity.germany whatsapp number data
Who uses MAU and how?
Too often, companies don’t use the same metrics to calculate MAU . There are no industry standards for defining key terms, such as “user” and “active .” Critics of MAU believe that this metric creates unfair comparisons between competitors; others think that MAU is only useful in combination with other rating metrics, and some question its relevance .
As a quantitative variable, MAU simply counts the number of visitors . It does not consider the depth or quality of the user experience. When calculating MAU, some companies consider a user to be someone who has simply accessed their site; others consider a user to be someone who has created a login and password; and for others, different requirements must be met.
The truth is that the main users of MAU in marketing are social media platforms, mobile applications, marketing departments, technology companies and startups, and analysts and investors.
Ultimately, metrics like MAU and DAU in marketing are essential and monitoring them is crucial to saving time and money. Includ
