Basically, all you have to do is write an email and then hit the “send” button. The reach is unlimited, the conversion rates are decent, and it certainly costs next to nothing.
But it’s not all plain sailing. For email marketing campaigns to be successful, you’ll need high engagement rates—relative to your subscribers’ open and click rates. And for the subscribers on your list to engage, stay loyal, and make purchases, you need to follow certain rules.
First, the quality of your emails will inevitably sms gateway chile decline. Even if you do your best to keep them up to date, you’ll still see a decline in their accuracy.
Your contacts will change roles within companies, so their email addresses and interests will be subject to change.
And since not all subscribers will eventually become customers, others will choose to drop off your email communications. That’s why you need to constantly update your lists with high-value contacts who have indicated some sort of interest in your offer.
Staying on track with building your email list involves a neat mix of strategy, cleanliness, best practices, and do’s and don’ts.
In this post, we’ll share some insights into what a winning strategy entails—one that will get you a set of high-quality email subscribers.
But first, it’s worth looking at some do’s and don’ts:
What to consider when creating an email listAlways get consent with double opt-in features
In the EU, every email marketer is aware of the GDPR and the changes it has brought about since it came into effect in 2015.
One of the most important requirements it has placed on email marketers is obtaining consent from subscribers before adding them to their email list.
While it may seem like a hassle, your strategy will benefit: you drop half-interested and uninterested contacts like a hot potato.
How? With double opt-in features, subscribers first have to enter their email addresses on your website or wherever they found the invitation, after which they proceed to give their consent (if they are interested) when they receive a confirmation email.
By giving subscribers the opportunity to confirm that they have given their consent to opt-in to your communications, you ensure that only subscribers who want to receive your messages sign up.
These high-quality leads are more open to making purchases and more receptive to up-selling or cross-selling initiatives since it takes more than 1 click to get on your list.
