So, you can replace the name of UC with the name of your institute “How to start the application process at XXXXX”
Consider that the Long Tail Keywords composed of navigational keywords are directly aimed at those who are showing interest in starting an application process, registration, call, etc., with your IE, that is, it is for a fairly closed niche.
Words of conversion
Conversion keywords, as we mentioned above, are those that are related to resolving a prospect's conflict and that could help push them towards conversion. For example, a Long Tail Keyword made up of conversion keywords could be:
“Courses you should take this year”
“The best price for a course on Social Networks”
That is, the keywords you use made up of conversion keywords should be aimed at the audience that is one step away from the final part of the marketing funnel.
Geopositioning Keywords
Long Tail Keywords composed of geolocation keywords related to your institute nursing homes email list are much easier to create than the previous ones. For example:
“Business and Marketing School, Córdoba, Spain”, in case you have different locations.
“Business and marketing school in Madrid”
Step 1: Make a list of relevant topics based on your business
The idea is that you can start to broaden your horizons with regard to theelated to your institutes and, based on these, begin to carry out your searches in a more professional manner.
To achieve this you have to put yourself on the side of the students, as one of them, what terms would you use to search on Google? Maybe :
Marketing course.
Social Media Course
Marketing School
Step 2: Complete those topic groups with long tail keywords
For example:
“In-person Digital Marketing Course”
“Economic Social Networks Course”
“Marketing School in Malaga ”
Step 3: Research related search terms
There are plenty of tools that can help you start your keyword research if you are unable to determine keywords related to your school on your own.
