Do you want to do Retargeting? Here we tell you how
Posted: Sun Dec 15, 2024 8:06 am
You can send personalized emails to potential customers to remind them of available offers by applying retargeting techniques that encourage them to buy. In this post, we explain the importance of retargeting, why you should use it, and HOW you can increase B2B conversions using this technique via email.
We can't speak for you, but every business eventually runs into the same problem: marketing seems to hit rock bottom as the relationship between retargeting effort and desired business outcomes (in terms of conversions) becomes inverted.
This is something that happens, and no, it has nothing to do with a poorly functioning marketing department or insufficient spending on advertising, but rather with the inability to find that subtle and bulk sms colombia delicate point that allows for significantly boosting B2B conversions.
Unfortunately for businesses, only a tiny fraction of sales opportunities actually materialize. Think of the conversion or sales funnel: an inverted (triangular) funnel that illustrates how the audience that moves from awareness to actual sales is gradually reduced, indicating that some potential customers are “stuck” at certain stages of the funnel.
But it's not all bad. These "dropouts" (as we marketers often call them) will still be part of your pool of potential customers. This is a good thing, as it saves you from having to start at the top of the funnel, like when they're complete strangers.
Now, using the little data you have about them, you have the opportunity to design advertising campaigns that more directly address their pain points and, in all likelihood, overcome them.
In this post, we will discuss the art of retargeting in the B2B context, see how to apply it and teach you a few tricks that you should know. We trust that, at the end of this fiscal year, you will be happy to have taken advantage of all the advantages that retargeting offers to convince your potential clients.
We can't speak for you, but every business eventually runs into the same problem: marketing seems to hit rock bottom as the relationship between retargeting effort and desired business outcomes (in terms of conversions) becomes inverted.
This is something that happens, and no, it has nothing to do with a poorly functioning marketing department or insufficient spending on advertising, but rather with the inability to find that subtle and bulk sms colombia delicate point that allows for significantly boosting B2B conversions.
Unfortunately for businesses, only a tiny fraction of sales opportunities actually materialize. Think of the conversion or sales funnel: an inverted (triangular) funnel that illustrates how the audience that moves from awareness to actual sales is gradually reduced, indicating that some potential customers are “stuck” at certain stages of the funnel.
But it's not all bad. These "dropouts" (as we marketers often call them) will still be part of your pool of potential customers. This is a good thing, as it saves you from having to start at the top of the funnel, like when they're complete strangers.
Now, using the little data you have about them, you have the opportunity to design advertising campaigns that more directly address their pain points and, in all likelihood, overcome them.
In this post, we will discuss the art of retargeting in the B2B context, see how to apply it and teach you a few tricks that you should know. We trust that, at the end of this fiscal year, you will be happy to have taken advantage of all the advantages that retargeting offers to convince your potential clients.