The best B2B email campaigns [with examples]
Posted: Sun Dec 15, 2024 8:30 am
Mailrelay , Invited guest @ Mailrelay
04/13/2021
It is no surprise that B2B email marketing campaigns are ascending to the Olympus of the most used techniques by brands to boost B2B engagement .
Email marketing is no longer just a pure sales action and has jamaica phone number data become the key to building relationships with potential customers and retaining the ones you already have.
It is the element that allows you to build powerful engagement .
And you know, engagement is the same as receiving their attention, that precious commodity in times when we receive around 6,000 advertising impacts… a day!
Our opinion at MailRelay is that if you limit yourself to making promotional, flat and dull campaigns, when the recipient sees you in their inbox they will not want to read you and their attention will go to other emails that do offer added value.
1 That is why companies are increasingly taking more care of email within their B2B digital strategy
2 B2B mailing campaign #1: promotional email for Black Friday
2.1 The keys to this B2B mailing campaign
3 B2B mailing campaign #2: follow-up email for a viral action
3.1 The keys to this B2B mailing campaign
4 B2B mailing campaign #3: email post webinar
4.1 The keys to this B2B mailing campaign
5 B2B mailing campaign #4: sales email with discount
5.1 The keys to this B2B mailing campaign
6 Learn from the best B2B email marketing
6.1 3 keys and a confession from the masters of B2B mailing
That's why companies are increasingly taking more care of email within their B2B digital strategy
And among the companies that develop the best B2B email marketing we have Growth Hacking Course (hereinafter GHC): the leading course in Spanish on Growth Hacking that has students from companies such as Fintonic, Cabify, Freepik, or Carto among its ranks.
If there is anyone who knows how to make a good B2B mailing, it is them.
They achieve fantastic results in terms of ROI (return on investment), with opening and conversion rates that will make your eyes pop out when you see them.
And that's why we've asked them to let us share some of their most successful email campaigns, because we're sure you'll find them inspiring.
In this article we show you 4 examples of good mass email campaigns , with concrete data and everything –we will talk about sales, click rates and openings– so that you reach the end of the page with your head full of ideas to apply to your own B2B mailings.
B2B mailing campaign #1: promotional email for Black Friday
The last week of November GHC celebrated its biggest promotion of the year, Black Friday.
For the occasion, they set up a promotional email marketing campaign consisting of a sequence of emails, and right in the first email they made a mistake: they sent an email to 20,000 people in their database with %FIRSTNAME% instead of their name.
Oops.
What did they do?
They turned the tables, acknowledging the error and using it as proof that experimentation has its dangers – in other words, without risk there is no success – and the good thing is that this is a message that is totally consistent with their philosophy.
They called it “the fuck up” and sent a new mailing to those same 20,000 people with a dirty wink.
04/13/2021
It is no surprise that B2B email marketing campaigns are ascending to the Olympus of the most used techniques by brands to boost B2B engagement .
Email marketing is no longer just a pure sales action and has jamaica phone number data become the key to building relationships with potential customers and retaining the ones you already have.
It is the element that allows you to build powerful engagement .
And you know, engagement is the same as receiving their attention, that precious commodity in times when we receive around 6,000 advertising impacts… a day!
Our opinion at MailRelay is that if you limit yourself to making promotional, flat and dull campaigns, when the recipient sees you in their inbox they will not want to read you and their attention will go to other emails that do offer added value.
1 That is why companies are increasingly taking more care of email within their B2B digital strategy
2 B2B mailing campaign #1: promotional email for Black Friday
2.1 The keys to this B2B mailing campaign
3 B2B mailing campaign #2: follow-up email for a viral action
3.1 The keys to this B2B mailing campaign
4 B2B mailing campaign #3: email post webinar
4.1 The keys to this B2B mailing campaign
5 B2B mailing campaign #4: sales email with discount
5.1 The keys to this B2B mailing campaign
6 Learn from the best B2B email marketing
6.1 3 keys and a confession from the masters of B2B mailing
That's why companies are increasingly taking more care of email within their B2B digital strategy
And among the companies that develop the best B2B email marketing we have Growth Hacking Course (hereinafter GHC): the leading course in Spanish on Growth Hacking that has students from companies such as Fintonic, Cabify, Freepik, or Carto among its ranks.
If there is anyone who knows how to make a good B2B mailing, it is them.
They achieve fantastic results in terms of ROI (return on investment), with opening and conversion rates that will make your eyes pop out when you see them.
And that's why we've asked them to let us share some of their most successful email campaigns, because we're sure you'll find them inspiring.
In this article we show you 4 examples of good mass email campaigns , with concrete data and everything –we will talk about sales, click rates and openings– so that you reach the end of the page with your head full of ideas to apply to your own B2B mailings.
B2B mailing campaign #1: promotional email for Black Friday
The last week of November GHC celebrated its biggest promotion of the year, Black Friday.
For the occasion, they set up a promotional email marketing campaign consisting of a sequence of emails, and right in the first email they made a mistake: they sent an email to 20,000 people in their database with %FIRSTNAME% instead of their name.
Oops.
What did they do?
They turned the tables, acknowledging the error and using it as proof that experimentation has its dangers – in other words, without risk there is no success – and the good thing is that this is a message that is totally consistent with their philosophy.
They called it “the fuck up” and sent a new mailing to those same 20,000 people with a dirty wink.