How to Write Better Emails: 11 Quick Tricks
Posted: Sun Dec 15, 2024 8:45 am
Is there a secret key to writing email marketing texts that are read, engaging, and sell more?
Bad news: there isn't one. At least, there isn't a magic formula that will turn you into a professional copywriter overnight.
Writing a great email, just like writing a great blog post , a great ebook, or a great sales landing page, is as much art as it is science, and requires time, sweat, and knowledge.
But hey, we're starting from a realistic base, and here comes jordan phone number data the good news: there are little tricks that will help you write clearer, more persuasive and attractive email marketing texts .
Emails that grab attention.
Emails in which words enter through the eyes and remain fixed in the minds of your readers due to the emotions they inspire or the details they evoke.
And a text that attracts attention, is read, understood, liked and persuades... is a text that sells.
Voilà! There you have it. It’s not a secret formula, but rather a sum of small details. It’s like having an arsenal of possibilities, or a closet full of writing resources ready to use in your sales emails .
And each of them represents a small improvement for your texts.
Furthermore, by applying them consistently you will be building the habit of paying attention to your email marketing texts, which will become increasingly more careful and more effective; and this is the closest thing there is to a magic formula to improve the writing of your mailings.
These 11 quick tricks (some more than others) will help you edit your business emails or write them from scratch, knowing what to look for.
1 · 7 tips for writing more persuasive texts
1.1 > Impactful title
1.2 > Explanatory paragraph
1.3 > Motivation
1.4 > Use of evidence
1.5 > Simple and direct language
1.6 > Clear benefits
1.7 > Call to action
2 · 11 ways to create more persuasive texts for your email marketing and emails
2.1 1. Include an "anchor" to current events
2.2 2. Separate the content visually
2.3 3. Includes some impact blow
2.4 4. Try emojis
2.5 5. Leave more white space
2.6 6. Highlight the advantages in a list
2.7 7. Leave them wanting
2.8 8. Include a sample of social proof
2.9 9. Use colloquial expressions
2.10 10. Create an image
2.11 11. Say goodbye personally
3 · The importance of personalization in emails
3.1 > Customize the greeting and subject
3.2 > Use relevant information about the recipient
3.3 > Adapt the content to the recipient's preferences
4 · Create urgency and scarcity to drive action
4.1 > Limited time offers
4.2 > Limited availability of products or services
4.3 > Exclusive benefits for first movers
5 Tips to optimize the structure and format of your emails
5.1 > Use subtitles and bullet points to make reading easier
5.2 > Make sure your emails are responsive and look good on mobile devices
5.3 > Include links and call-to-action buttons prominently
6 · Write differently
6.1 > Change the perspective
6.2 > Adjust the tone and style
6.3 > Experiment with different formats
7 · Avoid common mistakes when writing emails
7.1 > Don't be too promotional or "spammy"
7.2 > Avoid grammar and spelling errors
7.3 > Do not overwhelm the recipient with too much information
8 · What to write to sell?
8.1 > Promotional emails:
8.2 > Product launch emails:
8.3 > Educational or informational emails:
8.4 > Storytelling emails:
8.5 > Follow-up emails or reminders:
8.6 > Thank you or appreciation emails:
9 · And if you are interested in writing email texts…
· 7 tips for writing more persuasive texts> Shocking title
Both the subject and the title are the first thing the reader sees, so it must be striking and capture their attention from the first moment.
It is important to keep it short, clear and relevant.
Example: “Learn how to double your sales in one month . ”
> Explanatory paragraph
The first paragraph should explain what the text is about and why it is important to the reader.
It should spark your curiosity and generate interest in continuing to read.
Example: “Would you like to increase your sales exponentially in a short period of time? If so, keep reading because today we will show you how to achieve it . ”
> Motivation
The text must motivate the reader to take action.
You can use different persuasion techniques, such as scarcity, urgency, or fear of missing out.
Example: “Don’t wait any longer and take advantage of this unique opportunity to take your business to the next level . ”
> Use of evidence
Include data, statistics or testimonials that support your arguments and show the effectiveness of your proposal.
Example: “Over 80% of our clients have seen a significant increase in sales after applying these tips . ”
> Simple and direct language
Use simple, direct language that the reader can easily understand.
Avoid using technical terms or complex words that may confuse the reader.
Example: “Follow these simple steps to double your sales in one month.”
> Clear benefits
You must highlight the benefits that the reader will obtain by taking the action you propose.
Example: “With these tips you can increase your sales and get more satisfied customers . ”
Bad news: there isn't one. At least, there isn't a magic formula that will turn you into a professional copywriter overnight.
Writing a great email, just like writing a great blog post , a great ebook, or a great sales landing page, is as much art as it is science, and requires time, sweat, and knowledge.
But hey, we're starting from a realistic base, and here comes jordan phone number data the good news: there are little tricks that will help you write clearer, more persuasive and attractive email marketing texts .
Emails that grab attention.
Emails in which words enter through the eyes and remain fixed in the minds of your readers due to the emotions they inspire or the details they evoke.
And a text that attracts attention, is read, understood, liked and persuades... is a text that sells.
Voilà! There you have it. It’s not a secret formula, but rather a sum of small details. It’s like having an arsenal of possibilities, or a closet full of writing resources ready to use in your sales emails .
And each of them represents a small improvement for your texts.
Furthermore, by applying them consistently you will be building the habit of paying attention to your email marketing texts, which will become increasingly more careful and more effective; and this is the closest thing there is to a magic formula to improve the writing of your mailings.
These 11 quick tricks (some more than others) will help you edit your business emails or write them from scratch, knowing what to look for.
1 · 7 tips for writing more persuasive texts
1.1 > Impactful title
1.2 > Explanatory paragraph
1.3 > Motivation
1.4 > Use of evidence
1.5 > Simple and direct language
1.6 > Clear benefits
1.7 > Call to action
2 · 11 ways to create more persuasive texts for your email marketing and emails
2.1 1. Include an "anchor" to current events
2.2 2. Separate the content visually
2.3 3. Includes some impact blow
2.4 4. Try emojis
2.5 5. Leave more white space
2.6 6. Highlight the advantages in a list
2.7 7. Leave them wanting
2.8 8. Include a sample of social proof
2.9 9. Use colloquial expressions
2.10 10. Create an image
2.11 11. Say goodbye personally
3 · The importance of personalization in emails
3.1 > Customize the greeting and subject
3.2 > Use relevant information about the recipient
3.3 > Adapt the content to the recipient's preferences
4 · Create urgency and scarcity to drive action
4.1 > Limited time offers
4.2 > Limited availability of products or services
4.3 > Exclusive benefits for first movers
5 Tips to optimize the structure and format of your emails
5.1 > Use subtitles and bullet points to make reading easier
5.2 > Make sure your emails are responsive and look good on mobile devices
5.3 > Include links and call-to-action buttons prominently
6 · Write differently
6.1 > Change the perspective
6.2 > Adjust the tone and style
6.3 > Experiment with different formats
7 · Avoid common mistakes when writing emails
7.1 > Don't be too promotional or "spammy"
7.2 > Avoid grammar and spelling errors
7.3 > Do not overwhelm the recipient with too much information
8 · What to write to sell?
8.1 > Promotional emails:
8.2 > Product launch emails:
8.3 > Educational or informational emails:
8.4 > Storytelling emails:
8.5 > Follow-up emails or reminders:
8.6 > Thank you or appreciation emails:
9 · And if you are interested in writing email texts…
· 7 tips for writing more persuasive texts> Shocking title
Both the subject and the title are the first thing the reader sees, so it must be striking and capture their attention from the first moment.
It is important to keep it short, clear and relevant.
Example: “Learn how to double your sales in one month . ”
> Explanatory paragraph
The first paragraph should explain what the text is about and why it is important to the reader.
It should spark your curiosity and generate interest in continuing to read.
Example: “Would you like to increase your sales exponentially in a short period of time? If so, keep reading because today we will show you how to achieve it . ”
> Motivation
The text must motivate the reader to take action.
You can use different persuasion techniques, such as scarcity, urgency, or fear of missing out.
Example: “Don’t wait any longer and take advantage of this unique opportunity to take your business to the next level . ”
> Use of evidence
Include data, statistics or testimonials that support your arguments and show the effectiveness of your proposal.
Example: “Over 80% of our clients have seen a significant increase in sales after applying these tips . ”
> Simple and direct language
Use simple, direct language that the reader can easily understand.
Avoid using technical terms or complex words that may confuse the reader.
Example: “Follow these simple steps to double your sales in one month.”
> Clear benefits
You must highlight the benefits that the reader will obtain by taking the action you propose.
Example: “With these tips you can increase your sales and get more satisfied customers . ”