Sending good emails—really good ones—is an art that is perfected with practice. But email marketing tools also have a lot to do with it.
From getting more subscribers, to creating attractive or personalized images, to improving the subject lines of your mailings... the different email marketing tools on the market help you do all this and more.
Because at its core, the cycle to optimize your mass mailings, strengthen your brand and get more sales, we could summarize it like this:
Growing your database
Send more relevant emails
Improve your results
Learn
Repeat
The key is to become more and more efficient in this process, and that is up to you.
But this collection of tools will make your life a little easier and help you take your email marketing to the next level.
In short, in this article we present you 20 email marketing tools for…
Email marketing tools table
Top 20 email marketing toolsEmail marketing tools to gain subscribers1. Page mode
Pagemodo: email marketing tool
Pagemodo is a tool that allows you to attract and connect with your audience on one of the most popular places on the planet: Facebook.
Through promotions, coupons, contests, giveaways, contact forms and a kind of personalized landing pages that they call 'tabs', you will be able to turn your Facebook page into a subscriber generating machine.
And you can do all this with pre-designed templates that are super easy to use . Although if you know how to edit HTML code or have someone who can help you with web design, you can also customize their designs.
How much does it cost? Starting at $6.25 per month for an annual kazakhstan phone number data subscription and starting at $9 for a monthly option.
2. GoViral
GoViral: email marketing tool
What happens after a user subscribes to your mailing list? Hopefully, that's the start of a nice friendship: you send a welcome email, tell them what to expect, and gradually send more emails. But that's it.
However, with GoViral it is possible to take advantage of that moment to generate even more visibility and gain new subscribers.
The mechanism is very simple: you create a GoViral page in which you offer a gift (such as a guide, an ebook, etc.) to your new contacts in exchange for them sharing a predetermined message that you have written on social networks.
How much does it cost? Here’s the best part: GoViral is a tool that will help you grow your audience completely free of charge .
3. OptinMoster
Optinmonster: email marketing tool
OptinMonster is a classic among email marketing tools to get more subscribers.
And the list of features they offer to achieve this is so extensive that it is truly difficult for there not to be one that fits your case.
On the one hand, they offer you the typical exit pop-ups, floating bars, fixed top menus ( sticky headers ) or subscription forms that appear as the user scrolls .
But on the other hand, they also offer more advanced options that are difficult to find in other tools, such as their welcome screens ( Welcome Mats ) or multi-option segmentation pop-ups, perfect for improving the retention of your subscribers.
OptinMonster pop up example
Imagine you have a website with two very different types of users: some know exactly what they are coming to and just want a little guidance or expert advice, while others come without knowing anything and need you to show them how each part of the process works.
You want both of them to become subscribers, but you want to send the same content and the same type of emails to both of them?
Probably not, because it is very difficult to create relevant emails that are equally interesting to an expert and a novice.
You can easily solve this problem with OptinMonster's list segmentation pop-up, as it allows you to give your users the option they prefer.
Following the example, in this case you could offer two options in your pop-up: receive help emails with explanations from scratch (for beginner users), or receive only expert content (for advanced users).
How much does it cost? Starting at $9 per month charged annually, which is $108 per year.
4. SumoMe
SumoMe: email marketing tool
SumoMe is another classic, and with features very similar to those of OptinMonster, although somewhat more limited.
However, this tool has one positive side in comparison: being a WordPress and Shopify plugin, SumoMe is easier to work with. Optinmonster also has a plugin for pop-ups, but it generally requires adding JavaScript code.