7 Strategies to Get Your Gmail Ad to Appear in the “Favorites” Section of the Promotion Tab
Posted: Sun Dec 15, 2024 9:07 am
Since Google introduced Gmail tabs, the way marketers use Gmail email and ads for promotions has changed.
Most promotional emails no longer end up in the coveted section of the Primary tab. Instead, promotional emails now have their own tab – one that only 19.2% of users read.
The best way to brazil business fax list get these promotional emails back on the main tab is to ask subscribers to manually set up your domain.
But what about your potential
prospects? Chances are they’ll end up in your promotions tab, but how can you increase your chances of being part of the 19.2% of promotional emails that actually get read?
The answer? By heading to the “Favorites” section of the promotions tab, where your email will be at the top of the inbox. You can also do this by creating Gmail ads.
There are many reasons to send a Gmail ad, but one of the most important is to be able to send a campaign to a potential customer even if you don't have their email address.
Plus, Gmail ads have the same potential as other emails: recipients can choose to save your ad in their inbox and forward it to their friends.
To take advantage of all these benefits, you need to make sure your email ads are on point.
In this article, we'll cover strategies that will help you launch successful Gmail ads.
Strategies to get your emails to appear in the “Favorites” section
1. Treat your Gmail ad like a landing page.
Let's start with the basics: what not to include in your Gmail ad.
It's tempting to be a little pushy to get your customer to do what you want, but Google doesn't give you much room, especially for text in the ad view. You only have 20 characters for the subject line and 90 for the description.
Most promotional emails no longer end up in the coveted section of the Primary tab. Instead, promotional emails now have their own tab – one that only 19.2% of users read.
The best way to brazil business fax list get these promotional emails back on the main tab is to ask subscribers to manually set up your domain.
But what about your potential
prospects? Chances are they’ll end up in your promotions tab, but how can you increase your chances of being part of the 19.2% of promotional emails that actually get read?
The answer? By heading to the “Favorites” section of the promotions tab, where your email will be at the top of the inbox. You can also do this by creating Gmail ads.
There are many reasons to send a Gmail ad, but one of the most important is to be able to send a campaign to a potential customer even if you don't have their email address.
Plus, Gmail ads have the same potential as other emails: recipients can choose to save your ad in their inbox and forward it to their friends.
To take advantage of all these benefits, you need to make sure your email ads are on point.
In this article, we'll cover strategies that will help you launch successful Gmail ads.
Strategies to get your emails to appear in the “Favorites” section
1. Treat your Gmail ad like a landing page.
Let's start with the basics: what not to include in your Gmail ad.
It's tempting to be a little pushy to get your customer to do what you want, but Google doesn't give you much room, especially for text in the ad view. You only have 20 characters for the subject line and 90 for the description.