4 Digital Networking Mistakes That Will Cost You Clients
Posted: Sun Dec 15, 2024 9:14 am
At a time when in-person networking events are being cancelled , marketing and sales professionals are focusing on engaging with customers digitally to maintain lead generation.
This technique isn’t cutting edge. Digital networking has been around for quite some time, but it’s especially useful for building and maintaining connections with your customers during a pandemic.
However, written communication is not without its pitfalls. A lack of tone accompanying a message can give the wrong impression and cause opportunities to be lost before they even arrive.
If face-to-face switzerland business fax list interactions are not taking place, marketers must ensure they communicate in ways that convey trust and empathy, and do not inadvertently put up barriers to what could be a meaningful relationship.
When it comes to connecting with a client digitally, it helps to be aware of the mistakes that can set your efforts back. To help you out, we’ve compiled the four biggest mistakes marketers make when networking digitally as well as ways to avoid them.
Mistake #1: Sending cold emails
In a survey of executives, 75% said they would be willing to schedule a meeting or attend an event based solely on an instant call or email. If you're having trouble converting customers from instant communication, it probably has more to do with your approach than the method itself.
If you want to stand out in the right way with your email, you have to put it in context and focus on attracting your customers .
Whoever you're targeting needs something to hold on to in order for them to see your message as legitimate. This can come in the form of your personality, a specific reference to the content, a previous event the customer attended, or a previous conversation that made you think they'd be open to hearing you out.
What you need to know: Cold outreach can work on social media, but it needs to be done right. For best results, personalize your copy and show your customers that there's a real person behind the message.
Mistake #2: Lack of technical clarity in digital events
If you're going to go through all the hassle of organizing and scheduling a webinar , call, or meeting for a digital networking event , you'd better make sure they'll be able to access it when the time comes.
This technique isn’t cutting edge. Digital networking has been around for quite some time, but it’s especially useful for building and maintaining connections with your customers during a pandemic.
However, written communication is not without its pitfalls. A lack of tone accompanying a message can give the wrong impression and cause opportunities to be lost before they even arrive.
If face-to-face switzerland business fax list interactions are not taking place, marketers must ensure they communicate in ways that convey trust and empathy, and do not inadvertently put up barriers to what could be a meaningful relationship.
When it comes to connecting with a client digitally, it helps to be aware of the mistakes that can set your efforts back. To help you out, we’ve compiled the four biggest mistakes marketers make when networking digitally as well as ways to avoid them.
Mistake #1: Sending cold emails
In a survey of executives, 75% said they would be willing to schedule a meeting or attend an event based solely on an instant call or email. If you're having trouble converting customers from instant communication, it probably has more to do with your approach than the method itself.
If you want to stand out in the right way with your email, you have to put it in context and focus on attracting your customers .
Whoever you're targeting needs something to hold on to in order for them to see your message as legitimate. This can come in the form of your personality, a specific reference to the content, a previous event the customer attended, or a previous conversation that made you think they'd be open to hearing you out.
What you need to know: Cold outreach can work on social media, but it needs to be done right. For best results, personalize your copy and show your customers that there's a real person behind the message.
Mistake #2: Lack of technical clarity in digital events
If you're going to go through all the hassle of organizing and scheduling a webinar , call, or meeting for a digital networking event , you'd better make sure they'll be able to access it when the time comes.