How can Artificial Intelligence help us in Email Marketing?
Posted: Tue Dec 03, 2024 7:21 am
In one of our last blog posts, we looked at different tools that are really useful for improving your subject lines . However, this is not the only role that AI has in the world of Email Marketing.
In fact, it is undeniable that Artificial Intelligence is advancing by leaps and bounds and not making use of it is synonymous with missing out on a golden opportunity.
Therefore, in this post, we are going to see different actions with which Artificial Intelligence can help us facilitate our Email Marketing actions in the different stages of campaign evolution.
AI Applications
1. Smart segmentation .
As we well know, segmentation plays a fundamental role in the performance of our campaigns, since, if we impact our audience with content that we know for sure they are interested in, we will more easily achieve our objectives.
In addition, AI stands out for being able to perform analysis of large amounts of data and we can use this utility to segment subscribers based on the information we have about them .
So, this is another action that AI can help us with. However, we should know that currently many of the applications we use to send our mailings offer the option of intelligent segmentation.
2. Writing emails.
Copywriting plays a very important role in email marketing campaigns, as we need our content to be brief, attractive and eye-catching to get our audience's attention.
Often, when we think about the content we want to sri lanka business email list spread in our campaigns, we may encounter different problems that can affect us. For example, when we write content, we may end up with texts that are too long and boring, or we may simply have creative blocks that make us uncomfortable.
Therefore, using different AI tools that can help you in these types of situations can bring us a lot of well-being . If you have difficulties in summarizing long content, overcoming creative blocks, improving your subject lines, preview messages or making eye-catching CTAs, Artificial Intelligence is going to be of great help.
RECOMMENDED TOOLS:
In the following Mailchimp post , we are presented with different tools that can be useful to us. In addition, we also find it interesting to highlight the copy.ai and ecribelo.ai tools .
3. A/B tests.
In this field, Artificial Intelligence can also be very useful. Mainly, like the previous practices, A/B tests are essential for a good Email Marketing campaign design.
Therefore, we must keep in mind that if we use an application that helps us improve the efficiency of our A/B tests, we will be able to observe which test has the best results depending on the objective we have .
There are applications that allow us to perform even more specialized tests, and offer us the opportunity to do more than two tests. This allows us to know even more precisely which shipments stand out the most.
RECOMMENDED TOOLS :
In this case, the AI application we recommend is abtesting.ia , a very useful tool for performing tests quickly and efficiently.
4. Analysis of customer feedback.
We have to take advantage of the fact that users feel very comfortable answering surveys by email and it is one of the communication channels that receives the most responses from their clients.
Once this happens, AI takes on a fundamental role, as it is capable of analyzing large amounts of data, processing qualitative responses and sending automated emails depending on the responses , among other tasks.
RECOMMENDED TOOLS :
The app we recommend is BetterFeedback . It is able to analyze qualitative feedback from customers and understand how they think, what they want, and the problems we need to solve.
In fact, it is undeniable that Artificial Intelligence is advancing by leaps and bounds and not making use of it is synonymous with missing out on a golden opportunity.
Therefore, in this post, we are going to see different actions with which Artificial Intelligence can help us facilitate our Email Marketing actions in the different stages of campaign evolution.
AI Applications
1. Smart segmentation .
As we well know, segmentation plays a fundamental role in the performance of our campaigns, since, if we impact our audience with content that we know for sure they are interested in, we will more easily achieve our objectives.
In addition, AI stands out for being able to perform analysis of large amounts of data and we can use this utility to segment subscribers based on the information we have about them .
So, this is another action that AI can help us with. However, we should know that currently many of the applications we use to send our mailings offer the option of intelligent segmentation.
2. Writing emails.
Copywriting plays a very important role in email marketing campaigns, as we need our content to be brief, attractive and eye-catching to get our audience's attention.
Often, when we think about the content we want to sri lanka business email list spread in our campaigns, we may encounter different problems that can affect us. For example, when we write content, we may end up with texts that are too long and boring, or we may simply have creative blocks that make us uncomfortable.
Therefore, using different AI tools that can help you in these types of situations can bring us a lot of well-being . If you have difficulties in summarizing long content, overcoming creative blocks, improving your subject lines, preview messages or making eye-catching CTAs, Artificial Intelligence is going to be of great help.
RECOMMENDED TOOLS:
In the following Mailchimp post , we are presented with different tools that can be useful to us. In addition, we also find it interesting to highlight the copy.ai and ecribelo.ai tools .
3. A/B tests.
In this field, Artificial Intelligence can also be very useful. Mainly, like the previous practices, A/B tests are essential for a good Email Marketing campaign design.
Therefore, we must keep in mind that if we use an application that helps us improve the efficiency of our A/B tests, we will be able to observe which test has the best results depending on the objective we have .
There are applications that allow us to perform even more specialized tests, and offer us the opportunity to do more than two tests. This allows us to know even more precisely which shipments stand out the most.
RECOMMENDED TOOLS :
In this case, the AI application we recommend is abtesting.ia , a very useful tool for performing tests quickly and efficiently.
4. Analysis of customer feedback.
We have to take advantage of the fact that users feel very comfortable answering surveys by email and it is one of the communication channels that receives the most responses from their clients.
Once this happens, AI takes on a fundamental role, as it is capable of analyzing large amounts of data, processing qualitative responses and sending automated emails depending on the responses , among other tasks.
RECOMMENDED TOOLS :
The app we recommend is BetterFeedback . It is able to analyze qualitative feedback from customers and understand how they think, what they want, and the problems we need to solve.