An email marketing service is responsible for managing this entire process and generating clients through email. As we have said, drip marketing can be used not only to sell, but also to retain clients or even recover abandoned prospects.
When hiring an email marketing service, it is normal to first set out the objectives to be achieved:
Search for clients
Educate and train subscribers
Entertain
Once this is done, the next step is to create phone number list a series of drip campaigns , which will be sent to subscribers who sign up for the list.
Drip campaigns are, in a nutshell, sequences of emails that are already programmed to be sent according to a set of conditions. That is, when a person joins a mailing list, they will start receiving emails progressively, and according to a schedule. This is also known as drip marketing.
Here, a professional service will manage all emails and analyze the open rates (when they open your email) and click rates (when they click on a link within an email). This is intended to improve the results as much as possible, and to make people interact with your emails to achieve the proposed objectives.
How much does it cost to do email marketing?
The cost of email marketing depends not only on the complexity of your strategy, but also on the platform you use to send emails.
The professional you hire should take care of managing everything:
The strategy to follow
Writing emails
Analysis of the results
Progressive improvement
To do this, it's best to start with something simple - if you don't already have a segmented contact base, the initial results will be quite poor and you'll have to improve little by little.
An appropriate amount to invest in email marketing would be around €300/month . This includes the payment to the email marketing platform, which will initially charge around €30/month. With the rest of the budget, a specialist can dedicate time to perform all the tasks of optimizing your strategy.
One important detail, though: as you accumulate subscribers, the cost of sending emails can increase quite quickly.
Now you know what digital marketing costs
Now it's time to put your marketing strategy into action. The important thing to keep in mind is that marketing is not an option . If you don't promote your business, then you won't have enough customers to grow, or even maintain your income level.
What type of marketing do you like the most? What has given you the most results?
