You need to understand that when your email is opened, everything is centered around providing value to the person opening the email. You need to be giving them an offer they cannot refuse, as the saying goes.
Once you have the email of the prospect you want, it’s time to get into crafting your email, and there are certain elements that must go into an effective cold outreach message.
Personalized subject
A personalized subject is needed to grab attention, but you don’t need to go overboard with a clickbait title. Keep it simple at best.
Some examples.
Hi [Name] – Quick question about…
Hi [Name] – [Company] Query
Hi [Name] – Would love to talk about [Value proposition]
Greeting
A greeting is fairly straightforward. Hi [name] will suffice. We don’t want to engage in fluff talk, but get straight to the point and keep our email as short as possible.
Personalized first line
A personalized first line aims to build rapport with someone by showing you’ve done your homework and that your email has been customized just for them since people can spot a mail merge a mile away.
This includes finding out about who that person is, their interests, location, hobbies, common interests, and anything else you might comment on to a friend.
In the example above with the founder of Prospero, I noticed they have an article about how they started their company, which is full of information to draw from for a personalized first line
An Example:
“Hi, Tomer,
I came across your story on HuffPost and found it really inspiring how you started with only $300 in your pocket, working out of your apartment, and all while juggling school! That’s crazy…”
This would be impossible to fake with your standard mail merge, and the personalization will stand out amongst everyone else.
To add these to your existing mail merge, you simply need to add a first-line field. You’ll still have
