Effective sales methods
Posted: Sun Dec 15, 2024 9:58 am
After all, it must be taken into account that sales techniques also reflect a certain way of thinking.
Imagine if each of your salespeople worked in their own way. In that case, it would be impossible to analyze the results and see who was the most effective salesperson - and you wouldn't be able to convey a unified message to your customers. Not to mention that customer service would be chaotic.
Using a sales technique helps you, among phone number lookup saudi arabia other things, to structure all your communications and generate the same expectations.
Now let's take a look at some of the most well-known sales methods. Although there are a large number of methodologies, here are three of the most well-known sales techniques.
AIDA sales method
AIDA is a sales method represented by its acronyms Attention, Interest, Desire and Action . It is a commercial sales technique applied to sales developed in the 19th century by the Alexander Hamilton Institute, and focuses on the usual process of purchasing a product or service.
There are variants such as AIDDA (which adds the concept of Demonstration ) or AIDAS (Satisfaction), but the original technique consists of four phases that start from the beginning of a purchase to the final transaction.
Let's take a look at these four phases:
Phase 1 - Attention
The first phase is to capture the potential customer's attention. Today there is a huge amount of information overload, so your product must stand out from the rest - be different or innovative.
Every company can pursue differentiation in its own way, but here are some practical ways to do it:
Have a more aggressive price
Greater personalization
Reaching the consumer sooner
Offer something that no one else does
Making use of more effective marketing
Phase 2 - Interest
The second phase of the AIDA method is to spark your customer's interest. This differs from attention in that we are now speaking directly to our prospect, and therefore we have to learn from him.
Gaining a customer's interest means understanding their problems and finding a solution, avoiding focusing on our product. To do this, you can ask your customer a series of questions:
What is your main goal?
How would you use this product in your company?
What do you hope to achieve from this product?
Imagine if each of your salespeople worked in their own way. In that case, it would be impossible to analyze the results and see who was the most effective salesperson - and you wouldn't be able to convey a unified message to your customers. Not to mention that customer service would be chaotic.
Using a sales technique helps you, among phone number lookup saudi arabia other things, to structure all your communications and generate the same expectations.
Now let's take a look at some of the most well-known sales methods. Although there are a large number of methodologies, here are three of the most well-known sales techniques.
AIDA sales method
AIDA is a sales method represented by its acronyms Attention, Interest, Desire and Action . It is a commercial sales technique applied to sales developed in the 19th century by the Alexander Hamilton Institute, and focuses on the usual process of purchasing a product or service.
There are variants such as AIDDA (which adds the concept of Demonstration ) or AIDAS (Satisfaction), but the original technique consists of four phases that start from the beginning of a purchase to the final transaction.
Let's take a look at these four phases:
Phase 1 - Attention
The first phase is to capture the potential customer's attention. Today there is a huge amount of information overload, so your product must stand out from the rest - be different or innovative.
Every company can pursue differentiation in its own way, but here are some practical ways to do it:
Have a more aggressive price
Greater personalization
Reaching the consumer sooner
Offer something that no one else does
Making use of more effective marketing
Phase 2 - Interest
The second phase of the AIDA method is to spark your customer's interest. This differs from attention in that we are now speaking directly to our prospect, and therefore we have to learn from him.
Gaining a customer's interest means understanding their problems and finding a solution, avoiding focusing on our product. To do this, you can ask your customer a series of questions:
What is your main goal?
How would you use this product in your company?
What do you hope to achieve from this product?