To understand exactly how your SEO is improving, it’s important to know which metrics to pay attention to in Google Analytics.
Organic traffic
Go to Behavior → Site Content → Landing db center.uk Pages to see the specific pages through which people find your site.
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Then, add the “Organic Traffic” segment to see only traffic coming from search engines.
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(We recommend that you bookmark this page. This way you can easily access this report in the future.)
All types of traffic (including organic, referral, or direct) can fluctuate daily. For this reason, you should make sure to monitor the situation over several months.
For example, you can compare the last 90 days with the previous 90 days.
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If you see a spike, your SEO efforts are likely working. If not, you may need to try something new or step up your page optimization.
User Experience Metrics
While it’s probably not a direct ranking factor for Google, it’s important to see how users interact with your content.
Google Analytics can help you with this.
In particular, pay attention to:
Bounce rate ( the number of users who "bounce" from your site without visiting other pages ):
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Average session duration (how long people typically spend on that page before abandoning it):
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And Pages/Session (the number of other pages a user visits after landing on that page):
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There are no "good" or "bad" benchmarks. These are just values to pay attention to as you make changes to your pages.
If these metrics improve, it’s likely that the changes are having a positive impact on your site’s UX .
