Determine how advertising materials are promoted
Posted: Sun Dec 15, 2024 10:36 am
To assess the attractiveness of marketing content of competing companies, it is necessary to analyze all audience responses to new articles and posts. To do this, you need to check how many reposts, likes and comments the publication receives. Then sort the reviews into positive and negative to select resonant topics. It is important to track the presence of tags under each post, as well as the "Subscribe" or "Share" buttons.
Once the interests of target subscribers in the competitor's content italy phone number for whatsapp have been determined, the methods of promoting the advertising material are analyzed.
To do this you need to know:number of key phrases used in the text (average);
is there any interlinking of the site pages;
are there alt in the images;
what search words that your content does not have are actively used by your competitor;
what exactly he publishes, what he refers to in articles;
what social platforms does the competitor's target audience prefer;
Are there any sites that provide links to competing resources, bypassing yours?
Product Benefits for Your Success
Find out how your competitor is doing on social media
To do this, you need to find out how people's attention is attracted to the product through social platforms: is it possible to repost; are there links to pages on social networks and where they are located; are there CTA buttons with specific calls to action for each.
If your business competitors are promoting themselves in a social network that you have not used, it is worth considering its benefits for your company. The feasibility of creating such a page can be judged based on the target audience engagement rate on competitor sites.
What you need to pay attention to when studying quantitative indicators on social networks:
number of subscribers in channels or groups;
frequency of publications;
number of reactions (reposts, comments) to posted materials.
The content published by the competitor is studied for its intended purpose. Usually, this type of information is aimed at increasing sales or increasing brand awareness.
In addition, you need to know whether your competitor uses unique content on his pages or copies articles from other resources, whether he communicates with the audience and how.
Once the interests of target subscribers in the competitor's content italy phone number for whatsapp have been determined, the methods of promoting the advertising material are analyzed.
To do this you need to know:number of key phrases used in the text (average);
is there any interlinking of the site pages;
are there alt in the images;
what search words that your content does not have are actively used by your competitor;
what exactly he publishes, what he refers to in articles;
what social platforms does the competitor's target audience prefer;
Are there any sites that provide links to competing resources, bypassing yours?
Product Benefits for Your Success
Find out how your competitor is doing on social media
To do this, you need to find out how people's attention is attracted to the product through social platforms: is it possible to repost; are there links to pages on social networks and where they are located; are there CTA buttons with specific calls to action for each.
If your business competitors are promoting themselves in a social network that you have not used, it is worth considering its benefits for your company. The feasibility of creating such a page can be judged based on the target audience engagement rate on competitor sites.
What you need to pay attention to when studying quantitative indicators on social networks:
number of subscribers in channels or groups;
frequency of publications;
number of reactions (reposts, comments) to posted materials.
The content published by the competitor is studied for its intended purpose. Usually, this type of information is aimed at increasing sales or increasing brand awareness.
In addition, you need to know whether your competitor uses unique content on his pages or copies articles from other resources, whether he communicates with the audience and how.