Content marketing for your emails: 6 content curation tools
Posted: Tue Dec 03, 2024 7:54 am
Yes, ladies and gentlemen. Email design is a very important element in email marketing and, in some cases, even a determining factor. However, we must not forget that the content of the email is another key element and that one without the other is nothing.
In this post we are going to talk about content marketing applied to email marketing. This technique, which has become especially fashionable in recent years, has been with us for more than 10 years, when Joe Pulizzi defined content marketing as “a marketing technique for creating and distributing relevant and valuable content to attract, acquire and draw the attention of a well-defined target audience, with the aim of encouraging them to become future customers.”
Getting users to open our emails is a great achievement. Getting them to read them is too. But if what they read is not what they expected to receive or togo business email list does not live up to their expectations, all efforts are in vain. So… why not apply the rigor that content marketing requires to the creation of content in email marketing?
Content marketing is not just about creating content, but about creating content that accompanies the customer journey. In other words, in the case of email marketing, content marketing means offering the user the content they need at all times , from the moment they receive the welcome email until they make a purchase. At this point, it is important to talk about segmentation and personalization. Content marketing is based precisely on that, on offering each of these segments personalized content that meets and satisfies their different needs.
It is important to keep in mind that it is not always easy to find the right content. Content that is quality, varied, but also original. For this reason, using content curation tools to create the content for our email marketing campaigns will make our copywriter's job easier.
What purpose will these tools serve? To create quality content based on rigorous sources, to create varied content by selecting different sources that can provide us with more insight, and finally, to create original content and give a twist to existing information.
What tools can help me create email content?
1. Flipboard
Flipboard is your personal magazine, which allows you to determine which topics interest you, in order to accumulate all the news and be able to be continuously updated on what really interests you. This tool allows you to be informed about a topic without having to search and investigate through search engines.
Flipboard
2. Google Alerts
Another tool that can be very useful is Google Alerts , a tool that allows you to create alerts on Google. You enter a keyword or the topic that interests you and Google, via email, notifies you of the news about those words or topics that you have indicated.
GoogleAlerts
3. Pinterest
Pinterest , also known as the global catalog of ideas, is a perfect platform to find some inspiration for your emails. The tool allows you to search and save everything that inspires you by creating personal thematic boards and image collections.
Pinterest
4. ContentGems
Although it is in English, ContentGems is a tool that allows us to monitor and filter thousands of articles per day from the main blogs, websites or social networks. Thus, the platform allows you to discover content on the topics that interest you. One of the ways to discover this content is via email, where you can configure the tool to send you news or updates on a specific topic to your inbox daily.
ContentGems
5. Image banks
If you are looking to complement the content of your emails with quality, royalty-free images, you can consult our post where you will find different image banks that will help you find photographs and images that reinforce the message of your emails.
6. Feedly
Feedly is an RSS news reader that offers the possibility of gathering all the information that interests you in one place. This platform allows you to create folders and organize your information by topic so you can have access to updated information on a specific topic from one place.
Feedly
These tools should be a source of inspiration and, under no circumstances, should we fall into plagiarism. Copywriting, whether in email marketing or any other channel, has to be based on the ability to create content that, although not created from scratch, is personalized, in order to present and optimize it under a new context.
If you manage to use content marketing in your email marketing campaigns, you will be able to improve your brand image , your reputation and your visibility, and you will also generate closer relationships with your users.
In this post we are going to talk about content marketing applied to email marketing. This technique, which has become especially fashionable in recent years, has been with us for more than 10 years, when Joe Pulizzi defined content marketing as “a marketing technique for creating and distributing relevant and valuable content to attract, acquire and draw the attention of a well-defined target audience, with the aim of encouraging them to become future customers.”
Getting users to open our emails is a great achievement. Getting them to read them is too. But if what they read is not what they expected to receive or togo business email list does not live up to their expectations, all efforts are in vain. So… why not apply the rigor that content marketing requires to the creation of content in email marketing?
Content marketing is not just about creating content, but about creating content that accompanies the customer journey. In other words, in the case of email marketing, content marketing means offering the user the content they need at all times , from the moment they receive the welcome email until they make a purchase. At this point, it is important to talk about segmentation and personalization. Content marketing is based precisely on that, on offering each of these segments personalized content that meets and satisfies their different needs.
It is important to keep in mind that it is not always easy to find the right content. Content that is quality, varied, but also original. For this reason, using content curation tools to create the content for our email marketing campaigns will make our copywriter's job easier.
What purpose will these tools serve? To create quality content based on rigorous sources, to create varied content by selecting different sources that can provide us with more insight, and finally, to create original content and give a twist to existing information.
What tools can help me create email content?
1. Flipboard
Flipboard is your personal magazine, which allows you to determine which topics interest you, in order to accumulate all the news and be able to be continuously updated on what really interests you. This tool allows you to be informed about a topic without having to search and investigate through search engines.
2. Google Alerts
Another tool that can be very useful is Google Alerts , a tool that allows you to create alerts on Google. You enter a keyword or the topic that interests you and Google, via email, notifies you of the news about those words or topics that you have indicated.
GoogleAlerts
3. Pinterest
Pinterest , also known as the global catalog of ideas, is a perfect platform to find some inspiration for your emails. The tool allows you to search and save everything that inspires you by creating personal thematic boards and image collections.
4. ContentGems
Although it is in English, ContentGems is a tool that allows us to monitor and filter thousands of articles per day from the main blogs, websites or social networks. Thus, the platform allows you to discover content on the topics that interest you. One of the ways to discover this content is via email, where you can configure the tool to send you news or updates on a specific topic to your inbox daily.
ContentGems
5. Image banks
If you are looking to complement the content of your emails with quality, royalty-free images, you can consult our post where you will find different image banks that will help you find photographs and images that reinforce the message of your emails.
6. Feedly
Feedly is an RSS news reader that offers the possibility of gathering all the information that interests you in one place. This platform allows you to create folders and organize your information by topic so you can have access to updated information on a specific topic from one place.
Feedly
These tools should be a source of inspiration and, under no circumstances, should we fall into plagiarism. Copywriting, whether in email marketing or any other channel, has to be based on the ability to create content that, although not created from scratch, is personalized, in order to present and optimize it under a new context.
If you manage to use content marketing in your email marketing campaigns, you will be able to improve your brand image , your reputation and your visibility, and you will also generate closer relationships with your users.