Fish sticks
An article from the FD was discussed at BNR , with an example that fish sticks could be mentioned, but it should not be mentioned five times how delicious they are.
That is true to a certain extent. After all, the product may not be specifically recommended. Too much (positive) attention for the product, too much praising it to the skies, is indeed not allowed. Especially when it comes to product placement, the product may not even receive excessive attention.
Enzo Knol's video about farm chips , for which he was reprimanded by the Advertising Code Committee, could have been classified as sponsorship if he had stated this more clearly at the beginning or end of the video.
So the rules are already there. The media law came into effect on 1 November 2020. We don't have to wait for that any longer. Whether the rules will also be enforced for YouTubers remains to be seen. Consultations are currently being held at European level to determine whether YouTube channels will indeed be considered commercial brazil telegram data 30 million on-demand media services and whether that will immediately apply to all channels that earn money from them. Or whether a threshold will be set for that.
The outcome of that is just not very exciting. It absolutely does not put a bomb under the business model. Advertising is still allowed and it still has to be clearly stated, as it had to be before.
If it is just about showing and mentioning a product, in a video that also discusses other matters, then that must be shown at the beginning and the end of the video. If the video has been paid for in a more general sense, then it must be stated that the video is sponsored. That must be in the video itself, at the beginning or the end of it.
The biggest difference is that there is less freedom in the way of mentioning the advertisement. A mention in the description of the video is now certainly no longer enough. In addition, excessive enthusiasm and a 'buy this product' are no longer allowed. It may cause the amounts to be slightly lower, but it is not a bomb under the revenue model. The changes are only small and a video like the one about farm chips is still allowed.
So it is not yet a hundred percent certain whether and which YouTube channels will fall under the Media Act. In any case, enforcement will take some time.
