Read Brand Reputation 101: Monitoring, Analysis, and Management Tools
Most companies spend between 10-20% of their data mobile number marketing budget on branding or rebranding to become recognizable because more than 50% of consumers are more likely to buy from a company whose logo they easily recognize, and 81% of them say brand trust is a decisive factor when making a purchase.
Therefore, you must know the latest brand tactics for 2024 and beyond to foster customer loyalty and drive growth. We explore 7 tactics here and mean this post as a roadmap for propelling your brand into the future, so make good use of it.
Embracing Sustainability and Social Responsibility
Present-day consumers are more informed than ever, so they prioritize sustainability in their chosen brands. According to a recent study, over 60% of them agree to pay more for products from brands that care about the environment and social communities.
Therefore, brands need tactics for embracing sustainability and social responsibility. Eco-friendly packaging made from biodegradable, recyclable, or reusable materials resonates perfectly with eco-conscious consumers.
