Upper funnel: orientation
Posted: Tue Dec 17, 2024 3:46 am
The Netherlands Germany
Average number of links 457 Average number of links 352
Average amount of content on page 2053 Average amount of content on page 2209
Average page speed mobile 40 Average page speed mobile 36.7
Average desktop page speed 73.3 Average desktop page speed 67.9
In terms of content strategy, Germany is often further ahead than the Netherlands. For example, specific pages that rank for a certain keyword in Germany often contain more words than we do. If you look at page speed, the Netherlands scores better than Germany. This applies to both mobile and desktop.
Content strategy in Germany
Are you going to start with SEO in Germany? Then you should not forget to draw up a content strategy. There are relatively few differences between the Netherlands and Germany in terms of content. For the right approach, you can use the e-commerce funnel. This consists of 3 phases:
Middle funnel: consideration
Lower funnel: purchase
German visitors who are still in the orientation phase can be approached via blog articles, FAQs and knowledge bases. Are these people who are still in the considering phase, but are already clearly france telegram data moving towards the moment of purchase? Then focus on pillar pages . These are pages that you use for major keywords. These are keywords with a lot of traffic and high competition.
If I make a pillar page, it will contain about 2000 words. I really try to have all the information about a product or service on this page. You can build category and landing pages around this page. For e-commerce companies this will not always work and this can be at the expense of the conversion. However, I do advise to place content under the products on the category page, but then perhaps less extensive. You don't want to have a fight with UX.
Also read: Google Page Experience: What is it & what does it mean for you?
Targeted buyers
Then we have the targeted buyers from the last phase of the funnel. These people know what they want and are specifically looking for a product or service. If it concerns a webshop, you focus on category pages. Once on this page, the visitor can click directly through to a product. If it concerns services, you use landing pages.
See below for an example of the maternity wear ecommerce funnel.
Average number of links 457 Average number of links 352
Average amount of content on page 2053 Average amount of content on page 2209
Average page speed mobile 40 Average page speed mobile 36.7
Average desktop page speed 73.3 Average desktop page speed 67.9
In terms of content strategy, Germany is often further ahead than the Netherlands. For example, specific pages that rank for a certain keyword in Germany often contain more words than we do. If you look at page speed, the Netherlands scores better than Germany. This applies to both mobile and desktop.
Content strategy in Germany
Are you going to start with SEO in Germany? Then you should not forget to draw up a content strategy. There are relatively few differences between the Netherlands and Germany in terms of content. For the right approach, you can use the e-commerce funnel. This consists of 3 phases:
Middle funnel: consideration
Lower funnel: purchase
German visitors who are still in the orientation phase can be approached via blog articles, FAQs and knowledge bases. Are these people who are still in the considering phase, but are already clearly france telegram data moving towards the moment of purchase? Then focus on pillar pages . These are pages that you use for major keywords. These are keywords with a lot of traffic and high competition.
If I make a pillar page, it will contain about 2000 words. I really try to have all the information about a product or service on this page. You can build category and landing pages around this page. For e-commerce companies this will not always work and this can be at the expense of the conversion. However, I do advise to place content under the products on the category page, but then perhaps less extensive. You don't want to have a fight with UX.
Also read: Google Page Experience: What is it & what does it mean for you?
Targeted buyers
Then we have the targeted buyers from the last phase of the funnel. These people know what they want and are specifically looking for a product or service. If it concerns a webshop, you focus on category pages. Once on this page, the visitor can click directly through to a product. If it concerns services, you use landing pages.
See below for an example of the maternity wear ecommerce funnel.