What is it? Crowd marketing is a product promotion technology based on working with the reputation of a brand/company. Its essence lies in posting useful links on thematic resources as help in solving a particular problem.
How to organize? You can launch a crowd marketing campaign yourself, having studied all the intricacies of the technology, or seek help from a freelancer, or enter into an agreement with an agency.
The concept of crowd marketing
Let's start with the fact that the term is translated from English as "promotion business & consumer email List of goods and services by means of the masses." In other words, it is a way to reach a large number of potential clients using their own recommendations and comments on thematic Internet resources. Crowd marketing is a technology based on the mass attraction of the target audience to the company's products or services.
How does it work? It's simple. People post recommendations and comments about a product or service on specialized resources, such as forums, social networks or review sites.
The essence of crowd marketing is to make advertising less intrusive and more natural. Instead of direct brand advertising, marketers use communication and feedback exchange. This allows them to form a positive public opinion about a product or brand.
The concept of crowd marketing
The concept of crowd marketing
Thus, crowd marketing is a tool for mass popularization of a product, which works by creating recommendations and discussions on thematic resources of the target audience. This is a way to stimulate interest in the product without imposing it on potential customers.
