New Year's Eve December 31st
Posted: Tue Dec 17, 2024 4:22 am
Objectives & budgets
The last quarter of a year is the time to take stock of the objectives and budgets. How has your company performed this year? Are you on track, or is there still some catching up to do? And what budgets are still available for the last few months?
Maybe you have used less budget during the summer and you can use the remaining part for the end-of-year sprint. Or maybe there is still a pot available somewhere. Once you have mapped out what your goals are and which budgets you can use for this, we go a step further: at what moments can we hook in in the coming period?
Hooks for your content calendar
The last quarter of the year is full of holidays that you can perfectly use to achieve your goals, or even exceed them. To help you get started, here is a list for you:
As you can see in Google Trends, the search volume on these holidays already increases around the end of September. So: tap into those hooks! But yes, how do you do that? To help you on your way, I would like to give you some inspiration, because there are plenty of ways!
Google Trends.
Lists and (landing) pages for the holidays
As the holidays approach, the (choice) stress strikes: israel telegram data what are you going to give as a gift? What is fun, original and will surpass last year's gift? A little inspiration is more than welcome, and we see that reflected in the Google Trends data.
So get started on making holiday lists for your blog. Think of: 'X jewelry that will make your girlfriend happy', 'the top X Christmas gifts for men', 'X shiny outfits for Christmas' or 'X delicious dishes for Christmas dinner'. But of course you can also create new holiday landing pages in your webshop, like My Jewellery does for gifts for women.
Google search results about gifts.
These (landing) pages are perfect to use for social media. But also for Google Ads campaigns, for example. To get an idea of what is being searched for and what you can help your target group with, you can use the Google Ads keyword planner, but also the Google suggestions or Google Trends .
Google search traffic around the holidays.
The last quarter of a year is the time to take stock of the objectives and budgets. How has your company performed this year? Are you on track, or is there still some catching up to do? And what budgets are still available for the last few months?
Maybe you have used less budget during the summer and you can use the remaining part for the end-of-year sprint. Or maybe there is still a pot available somewhere. Once you have mapped out what your goals are and which budgets you can use for this, we go a step further: at what moments can we hook in in the coming period?
Hooks for your content calendar
The last quarter of the year is full of holidays that you can perfectly use to achieve your goals, or even exceed them. To help you get started, here is a list for you:
As you can see in Google Trends, the search volume on these holidays already increases around the end of September. So: tap into those hooks! But yes, how do you do that? To help you on your way, I would like to give you some inspiration, because there are plenty of ways!
Google Trends.
Lists and (landing) pages for the holidays
As the holidays approach, the (choice) stress strikes: israel telegram data what are you going to give as a gift? What is fun, original and will surpass last year's gift? A little inspiration is more than welcome, and we see that reflected in the Google Trends data.
So get started on making holiday lists for your blog. Think of: 'X jewelry that will make your girlfriend happy', 'the top X Christmas gifts for men', 'X shiny outfits for Christmas' or 'X delicious dishes for Christmas dinner'. But of course you can also create new holiday landing pages in your webshop, like My Jewellery does for gifts for women.
Google search results about gifts.
These (landing) pages are perfect to use for social media. But also for Google Ads campaigns, for example. To get an idea of what is being searched for and what you can help your target group with, you can use the Google Ads keyword planner, but also the Google suggestions or Google Trends .
Google search traffic around the holidays.