Place a page of reviews from search engines on the site
Posted: Tue Dec 17, 2024 4:35 am
While the above method works, it's even better to dedicate an entire page of your site to Google or Yandex reviews, accessible from the main navigation menu. The page should contain both a form for writing a new review directly on the site, as well as reviews that have already been posted. This not only encourages potential customers to become customers, but also inspires an existing customer to leave a review.
You can fill the testimonials page on your website with cell phone number list screenshots, but ideally, they should be in text form. The reason is that testimonials are rich in keywords, so placing them on your website in text form is a great SEO strategy.
In this case, you can create a template in which you will copy the text of real reviews from the Map. There are also platforms and plugins that allow you to automatically aggregate Google and Yandex reviews on your website.
Emphasize how quick and easy it is to leave a review
A regular customer may have a hard time summing up everything they like about your business in one review. And there are those who find it hard to formulate a complete thought or write any text at all. Therefore, let them know that users can simply put stars without writing anything. Also emphasize that 1-2 sentences for a review are enough.
Use terms like "leave a review" or "leave a short review" instead of "write a review" as it is perceived as a simpler action.
Create print advertising with a call to action "Leave us a review"
This is an offline method of getting more Google and Yandex reviews, for which the quick access link created earlier will come in handy. Place signs on the doors of establishments, on reception desks and other places where your customers are served that say:
“Rate us on Yandex! Your review on Yandex will help other people interested in our services find our company. In addition, your reviews allow us to continue to improve the quality of service. Take a minute to rate us and leave a review. Thank you! ” Offline printing is best supplied not with a link, even a short one, but with a QR code that is easy to scan.
Ask for feedback in person
There are many opportunities to ask for feedback in your interactions with customers. Here are some scenarios for such a request from a customer service representative or a company salesperson:
— I am very glad to hear that you are satisfied. I would be grateful if you left a review in Yandex using the link that I will send you in the messenger right now. This would greatly help us find even more equally satisfied customers.
— Your comments and feedback are very helpful. You know, it would be great if you shared this review online so that other customers could see it. If you don’t mind, I’ll send you a link to our Yandex Maps page, where you can post a review in a minute.
— I'm so glad we could help you. If you don't mind sharing a sentence or two in the Google Maps reviews, that would help us out a lot.
The main thing is to keep links handy so as not to complicate the process for the client and not to waste precious time. Remember that it is important to take advantage of the situation while the client is maximally emotionally involved after successfully resolving his issue with the service department, purchasing the desired product or communicating with a representative of your company and is in the mood for cooperation.
You can fill the testimonials page on your website with cell phone number list screenshots, but ideally, they should be in text form. The reason is that testimonials are rich in keywords, so placing them on your website in text form is a great SEO strategy.
In this case, you can create a template in which you will copy the text of real reviews from the Map. There are also platforms and plugins that allow you to automatically aggregate Google and Yandex reviews on your website.
Emphasize how quick and easy it is to leave a review
A regular customer may have a hard time summing up everything they like about your business in one review. And there are those who find it hard to formulate a complete thought or write any text at all. Therefore, let them know that users can simply put stars without writing anything. Also emphasize that 1-2 sentences for a review are enough.
Use terms like "leave a review" or "leave a short review" instead of "write a review" as it is perceived as a simpler action.
Create print advertising with a call to action "Leave us a review"
This is an offline method of getting more Google and Yandex reviews, for which the quick access link created earlier will come in handy. Place signs on the doors of establishments, on reception desks and other places where your customers are served that say:
“Rate us on Yandex! Your review on Yandex will help other people interested in our services find our company. In addition, your reviews allow us to continue to improve the quality of service. Take a minute to rate us and leave a review. Thank you! ” Offline printing is best supplied not with a link, even a short one, but with a QR code that is easy to scan.
Ask for feedback in person
There are many opportunities to ask for feedback in your interactions with customers. Here are some scenarios for such a request from a customer service representative or a company salesperson:
— I am very glad to hear that you are satisfied. I would be grateful if you left a review in Yandex using the link that I will send you in the messenger right now. This would greatly help us find even more equally satisfied customers.
— Your comments and feedback are very helpful. You know, it would be great if you shared this review online so that other customers could see it. If you don’t mind, I’ll send you a link to our Yandex Maps page, where you can post a review in a minute.
— I'm so glad we could help you. If you don't mind sharing a sentence or two in the Google Maps reviews, that would help us out a lot.
The main thing is to keep links handy so as not to complicate the process for the client and not to waste precious time. Remember that it is important to take advantage of the situation while the client is maximally emotionally involved after successfully resolving his issue with the service department, purchasing the desired product or communicating with a representative of your company and is in the mood for cooperation.